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About the Role

This role is for a digital-first, data-driven go-to-market Senior Manager to join Adobe's growing GTM Partnerships team. You will own a partner relationship end to end, manage the GTM plan and customer lifecycle, and help raise the bar across the broader team through deep expertise. The team builds best-in-class customer journeys across strategic partnerships, reaching users globally, and works across the full funnel from pre-launch planning to in-life optimization, retention, and expansion, all grounded in data and customer insight.

Responsibilities

Own the end to end GTM plan for assigned partner(s) across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion.
Lead journey reviews and funnel optimisations, identifying areas for improvement in conversion, activation, and retention.
Develop playbooks and repeatable approaches applicable across all partners.
Provide insights and recommendations to unlock exponential growth across the portfolio.
Collaborate with Analytics, Product Marketing, Sales, Data Science, and Finance to understand partner performance and opportunity.
Influence internal roadmap and campaign decisions by building data-led cases for investment and prioritisation.
Test and scale initiatives across acquisition, onboarding, and retention, applying learnings broadly.
Identify expansion opportunities across product, geography, channel, surface, and offer within the partner portfolio.
Apply a commercial lens to all activities, connecting them to user growth, engagement, and revenue.

Requirements

Proven experience in a GTM, growth, or partnerships role, ideally in a digital environment.
Ability to build strategy and implement.
Strong analytical skills and data storytelling.
Experience working cross-functionally with sales, product, marketing, and data teams.
Familiarity with funnel optimisation, user lifecycle marketing, and product-led growth approaches.
Ability to communicate clearly and confidently with internal and external stakeholders at all levels.
Comfortable in a fast-moving environment, eager to learn, and able to navigate ambiguity.
Bonus: experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models.

Experience Level

Senior Manager
P40

Salary/Compensations

$125,500 -- $226,700 annually
$156,500 - $226,700

Benefits

Comprehensive benefits programs

About the Company

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included , they can be more creative, innovative and successful. This is what it means to be Adobe For All.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.