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About the Role

This is a strategic and hands-on leadership role responsible for driving brand growth, customer acquisition, retention, and commercial performance for a fast-growing, investor-backed premium health and wellness business with ambitious expansion plans.

Responsibilities

• Develop and deliver the overall marketing strategy aligned to commercial objectives.
• Champion a consistent, premium and welcoming brand across all channels and customer touchpoints.
• Lead integrated campaigns that build awareness, engagement and long-term brand value.
• Drive customer acquisition, retention and revenue through data-led marketing.
• Manage marketing budgets, evaluate ROI and optimise investment.
• Support commercial initiatives including new products, partnerships and multi-site growth.
• Lead digital marketing across CRM, website, content, paid media, SEO and social.
• Improve digital journeys, booking experience and lead conversion through close collaboration with internal teams and external partners.
• Use customer insight and analytics to inform strategy and improve performance.
• Lead, coach and develop a collaborative in-house marketing team.
• Manage external agencies, freelancers and creative partners.
• Build strong relationships across the wider business to ensure marketing supports operational and commercial priorities.

Requirements

• Experienced senior marketing leader with a proven track record in a premium consumer-facing, multi-site business.
• Combines strategic thinking with a hands-on approach.
• Highly commercial, digitally confident and comfortable using data to drive decisions.
• Proven track record of driving brand awareness, customer acquisition, retention and revenue growth.
• Experience leading marketing within a multi-site or service-led organisation, ideally in health, wellness, hospitality, leisure or a similar premium consumer sector.
• Strong commercial acumen with the ability to interpret data, measure performance and make evidence-based decisions.
• Expertise across digital marketing, CRM, customer journeys, website optimisation and performance marketing.
• Confidence to manage agencies, digital partners and cross-functional projects.
• Outstanding communication and stakeholder management skills, with the ability to influence at all levels.
• A creative mindset combined with analytical thinking and excellent organisational skills.
• Passion for developing high-performing teams and creating a collaborative, positive culture.
• Experience supporting franchise, partner or multi-location marketing models would be advantageous.

Skills

• Marketing Strategy
• Brand Management
• Integrated Campaigns
• Customer Acquisition
• Customer Retention
• Revenue Growth
• Budget Management
• ROI Analysis
• Digital Marketing
• CRM
• Website Management
• Content Marketing
• Paid Media
• SEO
• Social Media Marketing
• Customer Journey Optimisation
• Data Analysis
• Team Leadership
• Agency Management
• Stakeholder Management
• Performance Marketing

Location

• Central London

Work Type

• Full-time

Experience Level

• Senior Marketing Leader

Salary/Compensations

• £70,000 - £80,000

About the Company

• The business has built a market-leading reputation through its premium health and wellbeing offering, combining fitness and wellness services under one integrated brand.
• With a refreshed strategy, strong investment backing and significant growth ambitions, it is entering an exciting new phase of development.