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About the Role
ESPN is seeking an experienced Marketing Manager for a 12-month fixed-term maternity cover role to lead marketing strategy and execution across Australia and New Zealand. This position is key to growing ESPN's brand, audience engagement, and consumer-facing platforms through integrated marketing campaigns across broadcast, streaming, digital, and social channels.
Responsibilities
- Lead the ESPN brand and marketing strategy across Australia and New Zealand.
- Plan and execute multi-platform campaigns across TV, digital, social, streaming and partner channels.
- Partner with Disney+ Marketing to support ESPN on Disney+ campaigns, key sports moments and new rights launches.
- Manage ESPN Australia/New Zealand’s social media strategy to grow reach, engagement and audience connection.
- Collaborate with editorial, sales, programming, research, creative, finance, international marketing and agency partners.
- Build strong relationships with affiliates, sports leagues, rights partners and external suppliers.
- Oversee marketing budgets, vendor management, reporting and campaign optimisation.
Requirements
- 8+ years’ relevant marketing experience, ideally within media, entertainment, sport, digital or consumer brands.
- Strong experience developing and delivering ATL, digital, social and integrated marketing campaigns.
- A confident stakeholder manager who can influence and collaborate across local, regional and international teams.
- Strong creative judgement, communication skills and the ability to manage multiple priorities in a fast-paced environment.
- A passion for sport, media and entertainment, with strong awareness of the Australian and New Zealand sports landscape.
- Experience managing budgets, agencies, suppliers and campaign reporting.
Skills
- Marketing strategy
- Campaign execution
- Digital marketing
- Social media strategy
- Stakeholder management
- Budget management
- Agency management
- Vendor management
- Reporting
- Campaign optimisation
- Creative judgement
- Communication skills
- Multi-priority management
Location
- Sydney, Australia
- Richmond, Australia
Work Type
- 12 month contract
- Full time
Experience Level
- 8+ years relevant marketing experience
About the Company
- ESPN is the world’s leading sports entertainment company, guided by its mission to serve sports fans.
- In Australia and New Zealand, ESPN operates the ESPN and ESPN2 channels, ESPN on Disney+ and a digital network comprising ESPN.com.au, ESPNcricinfo and ESPNfootytips.
- ESPN distributes an extensive portfolio of premium sports rights including the NBA, NFL, NBL and MLB.
- The Walt Disney Company is an Equal Opportunity Employer.
- We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong.
- We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
- The Walt Disney Company can provide individual accessibility support that may be needed during your interview process.
Equal Opportunity
- The Walt Disney Company is an Equal Opportunity Employer.
- We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong.
- We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
- The Walt Disney Company can provide individual accessibility support that may be needed during your interview process.