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About the Role

Serve as a senior strategic leader for media planning teams, focusing on audience development, communications planning, and data-driven insights. This role involves both hands-on leadership and elevating the department's strategic capabilities to drive business outcomes.

Responsibilities

• Serve as a senior media strategy voice across the department, leading audience strategy, communications planning, and channel architecture for client engagements.
• Provide day-to-day strategic oversight and quality control across media planning teams working on multiple client accounts, ensuring strategic consistency and rigor.
• Lead the development of insight-driven media strategies grounded in audience data, cultural context, and measurable business outcomes.
• Act as a trusted media advisor to clients, building senior-level relationships and commanding the room in presentations, strategic reviews, and annual planning sessions.
• Support new business pitches with compelling media strategies and frameworks that demonstrate the agency’s differentiated approach to integrated media.
• Partner with performance media, analytics, and creative teams to ensure integrated planning and measurement coherence across the full funnel.
• Drive the evolution of the department’s strategic capabilities - including audience segmentation frameworks, comms planning methodologies, and investment allocation approaches.
• Ensure the work is achieving our clients’ broader business and marketing goals, connecting media activity to revenue and growth outcomes.
• Synthesize complex media landscapes, data, and competitive dynamics into clear, actionable strategic recommendations for both clients and internal teams.
• Provide leadership, mentorship, and career development guidance for Media team members.

Requirements

• 12+ years of experience in media strategy, media planning, or integrated media roles, with a significant portion at an agency or media company.
• A minimum of 5+ years of direct managerial experience, with a track record of developing talent into dynamic, effective teams and individuals into leaders.
• Deep understanding of the full media landscape: linear and connected TV, digital video, programmatic, social, audio, OOH, and emerging channels.
• Demonstrated expertise in audience strategy, segmentation, and data-informed planning approaches.
• Working knowledge of media measurement frameworks including marketing mix modeling (MMM), attribution, incrementality testing, and brand lift studies.
• Strong understanding of how brand and performance media work together across the funnel, with the ability to articulate investment trade-offs to clients and internal stakeholders.
• Passionate about cultivating a deep, proactive understanding of the media landscape, consumer behavior, and competitive dynamics - and leveraging that knowledge to identify growth opportunities.
• A commanding communicator who can build trust and confidence with senior clients and C-suite stakeholders.
• Excellent presentation, deck creation, and storytelling skills - able to translate complex media strategies into clear, persuasive narratives.
• Intellectually curious about the evolving media ecosystem, with a bias toward testing new approaches in audience targeting, measurement, and channel innovation.

Location

• NY office

Work Type

• Hybrid

Experience Level

• 12+ years of experience
• 5+ years of direct managerial experience

Salary/Compensations

• $195,000 - $225,000

Benefits

• Medical/dental/vision insurance
• 401(k) matching
• Paid time off
• Various other benefits and perks

About the Company

• At Wpromote x Giant Spoon, we believe the line between brand and performance is a false choice. We encourage our clients to prioritize impact over impressions, and to think about media as an integrated system - not a collection of channels. We combine creative ambition with measurement rigor to help brands grow at every stage of the funnel.
• Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
• For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

Equal Opportunity

• No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.