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About the Role

Workyard is seeking a Performance Marketing Specialist to own paid acquisition across Google and Meta. This role requires a blend of hands-on campaign management, creative strategy, and data analysis to drive growth. You will plan campaigns, manage budgets, direct creative development, and optimize performance based on data insights. The ideal candidate understands both the numbers and the message, acting as a creative strategist and campaign manager.

Responsibilities

Manage the end-to-end execution of performance campaigns across platforms like Google Ads, Meta Ads, and other social channels.
Own budgets, bids, targeting, and pacing to achieve CAC, pipeline, and ROAS targets.
Build and refine audiences, including B2B targeting, retargeting, and exclusion logic.
Analyze landing page performance and run experiments to optimize conversion rates.
Build a repeatable creative engine that translates customer data and field insights into ad concepts.
Produce static ad creative variations and write briefs for designers and video editors.
Run a disciplined test plan across hooks, formats, offers, and proof points, scaling successful elements.
Utilize AI tools across the creative process for research, ideation, prototyping, and scriptwriting.
Track performance daily, cutting losing strategies and scaling winning ones, documenting the reasons.
Run structured tests and report results clearly to the growth team and wider business.
Partner with analytics on tracking, attribution, and audience syncing across platforms.
Collaborate with content, SEO, and brand teams to ensure paid efforts reinforce the overall funnel.
Coordinate with internal and external stakeholders to maintain creative production consistency.
Keep the growth team and leadership informed about pipeline-driving activities.

Requirements

3-5 years in performance marketing, ideally from a digital or performance agency background.
Deep, hands-on experience in Google Ads and Meta Ads, including managing budgets and owning outcomes.
B2B account experience, understanding longer sales cycles, lead quality over volume, and pipeline.
Ability to own work without supervision and keep relevant stakeholders informed.
Proactive approach to identifying and proposing next steps for the performance marketing channel.
Experience using AI tools to enhance speed and quality in the creative process.
Experience designing own ad creative is a bonus.

Skills

Performance Marketing
Paid Acquisition
Google Ads
Meta Ads
Social Media Advertising
Budget Management
Bidding Strategies
Audience Targeting
Retargeting
Landing Page Optimization
Conversion Rate Optimization
Creative Strategy
A/B Testing
Data Analysis
AI Tools
Tracking
Attribution
Collaboration
Stakeholder Management

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Education Level

Google Ads, Google Analytics and/or Facebook Blueprint qualification highly regarded.

About the Company

Workyard is a growing startup focused on the U.S. construction and trades markets.
We build SaaS technology that helps construction companies manage their workforce.
Our technology brings trust, transparency, and accountability to the industry.