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About the Role

Forbes Advisor is seeking a Paid Search Campaign Manager to support its fast-growing Performance Marketing team. This role offers start-up-like challenges and opportunities within a successful company, reporting to the Head of SEM. The ideal candidate will drive performance marketing efforts across paid search with strong SEM expertise, a proactive mindset, and decision-making abilities.

Responsibilities

• Plan, implement, and optimize paid search campaigns across Google Ads, Bing Ads, and others within the in-house PPC team.
• Own channel performance, achieve targets, and report variances to leadership.
• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
• Define and execute short-term and long-term strategies, recommending campaign optimizations and audience growth.
• Provide guidance to team members on optimal tactics for commercial priorities.
• Build and manage a testing roadmap for categories, scaling successful experiments and communicating results.
• Leverage data-driven insights to identify opportunities, make recommendations, and optimize campaign performance.
• Generate innovative ideas to challenge and reshape existing best practices.
• Stay updated on search engine updates and PPC industry trends.
• Build collaborative relationships with Business Development, Product, Data, Engineering, Compliance, and Finance teams to drive growth.
• Communicate effectively with stakeholders to align on objectives and ensure successful delivery of performance goals.
• Lead key category accounts with full ownership.
• Strategically scale performance marketing initiatives.
• Take full responsibility for growing own verticals.
• Initiate and own high-impact projects across owned categories.
• Deliver clear, data-driven insights and recommendations.
• Experiment with and refine new campaign techniques.
• Lead by example where appropriate.
• Determine the mix between short-term commercial BAU and long-term capability development.

Requirements

• Proven 3+ years of experience in PPC/SEM, working on Google Ads and Microsoft Ads.
• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
• Experience managing large-scale PPC accounts.
• Strong analytical skills and proficiency in data analysis tools.
• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEMrush, Adthena, or similar.
• Highly motivated with a proven track record of exceeding expectations.
• Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
• Enjoys working in a collaborative team environment and supporting the business in achieving goals.
• Proficient in Excel.
• Bachelor’s Degree is required.

Skills

• PPC/SEM
• Google Ads
• Microsoft Ads
• Smart bidding strategies
• Data analysis
• Google Analytics
• SEMrush
• Adthena
• Excel
• Search marketing
• PPC
• People management
• Collaboration
• Client communication
• Storytelling
• Cross-functional collaboration

Location

• Remote

Work Type

• Full-time

Experience Level

• 3+ years

Education Level

• Bachelor's Degree

About the Company

• Forbes Advisor is a fast-growing performance marketing team within Forbes.
• Forbes Advisor offers challenges and opportunities similar to a start-up, with the benefits of an established, successful company.

Equal Opportunity

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.