About the Role
The Manager, Commercial Partnerships oversees Universal Music Canada’s social strategy across our entire domestic roster, developing and consistently optimizing social plans that amplify key moments within an artist timeline, while also using data to uncover key areas of opportunity for our artists in the social space. This role is UMC’s internal expert on social accounts and acts as a champion for our artists globally within the social media space.
Responsibilities
- Ideate, direct and oversee on-going social media strategies for all domestic artists on the UMC roster
- Use data to identify areas (markets) of opportunity for each project; optimize social strategies to best serve those target global markets
- Use data and reports to measure performance of social campaigns to constantly optimize for best results
- Provide social media expertise across the company and liaise with UMC marketing team to construct social campaigns that help amplify key moments within an artist timeline (new releases, touring, etc)
- Share reports and data that help uncover areas of opportunity (both repertoire-based and market-based)
- Work with UMC marketing and artist teams to ensure social profiles are optimized and accurate
- Foster relationships with internal and external global counterparts
- Establish, nurture and expand relationships with social partners
- Communicate with project managers and the larger UMC organization to share best practices, campaign results and new strategic approaches and developments
- On-going learning to grow expertise with social accounts to share across UMC departments and teams
- Consistent review of UMC’s social processes to look for areas to improve efficiency and success
- Overseeing relationships and finding opportunities for artists on various limited service digital partners
- Other duties as assigned
Requirements
- 3-5 years of relevant experience
- Expertise in social media best practices and optimization
- Passion for music and the online space
- Ability to thrive in a fast-paced environment
- Ability to work independently and in a team
- Excellent organizational and time management skills
- Positivity, passion, a competitive edge, and opinions you can stand behind
- Bold, ambitious, creative thinking; an entrepreneurial style and a growth mindset
- Excellent communication skills anchored by honesty, approachability, and an open mind
Skills
- Social media strategy
- Data analysis
- Campaign optimization
- Social media expertise
- Relationship building
- Communication
Location
- Liberty Village, Toronto
- Virtual
Work Type
- Hybrid
- Four days a week from office
- One day virtually
Experience Level
- 3-5 years of relevant experience
Salary/Compensations
- $50,000 - $65,000
Benefits
- Competitive Compensation Package
- Benefits
- Pension Plan
- Savings plan with company matching
- 2-week paid Winter Break
- Summer Fridays
- Medical
- Dental
- Vision
- Mental Health Support
- Employee Ticket Box
- Wellness Program
About the Company
- Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content.
- Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.
- Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
- We are Universal Music Group, the world’s leading music company.
- We are the home for music’s greatest artists, innovators and entrepreneurs.
Equal Opportunity
- Universal Music Canada is committed to equity, diversity, and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, people of colour, women, persons with disabilities, people who are 2SLGBTQIA+, and people from other diverse communities.
- Accommodations are available on request for candidates taking part in all aspects of the selection process.
