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About the Role

As Realtor.com+ scales, the gap between initial user acquisition and true product adoption represents a significant opportunity for long-term product stickiness and revenue growth. We're hiring a Sr. Lifecycle Marketing Manager to serve as the operational and strategic lead for user retention. This role will own the end-to-end messaging journey within Intercom, ensuring every user is systematically guided toward the high-value actions that define a successful Realtor.com+ experience.

Responsibilities

Design and build automated "always-on" messaging series in Intercom (Email & In-App) triggered based on user behavior.
Manage the "Activation Funnel" by creating and iterating on engagement series for three key actions (Inviting Clients, Creating Searches, Scheduling Tours); moving users from sign-ups to engaged power users and establishing recurring frequency of use.
Partner directly with Product and Engineering to align marketing lifecycle messages with automated system alerts, ensuring a single, cohesive voice for the brand.
Collaborate with Product teams during the pre-launch phase of releases and enhancements to architect the necessary user communications strategy.
Partner with the core CRM team to ensure communications to consumers within the RDC+ environment are treated uniquely from other consumer categories.
Rapidly deploy one-off communications for product feature releases, bug fixes, or time-sensitive business milestones.
Run A/B tests on copy, timing, and channel (Email vs. In-App) to constantly improve conversion rates toward adoption.

Requirements

8+ years of relevant marketing experience and product management experience.
Bachelor’s degree (or equivalent experience); advanced degree a plus.
Experience with email and push notification channels, and in-product surfaces (sites, apps, pop-ups).
Previous CRM strategy experience ideally in an omnichannel environment (experience in multiple channels—email, web, and app preferred).
Experience leveraging consumer segmentation to drive business outcomes.
Proven experience driving product strategies that deliver outstanding user experiences while generating measurable business impact, including revenue growth and increased customer lifetime value.
Ability to think like a business owner, considering profitability, market dynamics, competitive positioning, and long-term growth.
Analytical rigor and curiosity — skilled in interpreting data, forming hypotheses, and driving actionable insights.
Sharp business acumen: able to balance user needs with company priorities, identify revenue levers, and make product decisions that advance both product quality and financial goals.
Ability to translate complex data or strategic rationale into compelling stories for both senior stakeholders and peers.
Comfortable operating in fast-paced, dynamic environments with complex cross-functional dependencies.
Deep technical and analytical skills to design solutions that help frame a positive user journey and a track record of working closely with Product and Engineering teams to implement them.
Familiarity with CRM tools (hands-on experience with Braze or Cordial a plus), personalization stacks, and database management approaches.
Top-notch project management skills with emphasis on driving projects and target launch dates in a collaborative way.

Skills

Intercom
Email
In-App Messaging
CRM Strategy
Omnichannel Marketing
Consumer Segmentation
A/B Testing
Project Management
Braze
Cordial

Location

Office Locations

Work Type

Hybrid

Experience Level

8+ years

Education Level

Bachelor's degree

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

About the Company

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Equal Opportunity

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.