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About the Role
Drive media coverage and execute day-to-day public relations efforts for a broad roster of clients. This role involves pitching media, supporting earned media strategies, researching news verticals and reporters, writing compelling narratives, and securing media coverage.
Responsibilities
- Craft compelling, tailored pitches that resonate with journalists and editors
- Conduct daily media outreach via email and phone to secure interviews, features, and news coverage
- Develop and execute strategic media campaigns to secure coverage in targeted publications and outlets
- Build and maintain comprehensive, up-to-date media lists across relevant beats and industries
- Write press releases, media alerts, and other PR materials
- Monitor media landscape and identify timely news hooks and opportunities
- Track coverage and provide regular reporting on media placements and campaign performance
- Maintain strong relationships with journalists, editors, and media contacts
Requirements
- 3-5 years of experience in public relations or media relations
- Proven track record of securing media placements in top-tier outlets
- Exceptional writing skills with expertise in crafting news-worthy pitches and press releases
- Strong understanding of media landscape and what makes a story compelling
- Highly organized with ability to manage multiple client accounts simultaneously
- Excellent communication skills and attention to detail
Location
- Brooklyn
- Melville
- Remote
Work Type
- Hybrid
- Part-time
- Full-time
- Freelance
Experience Level
- 3-5 years
Benefits
- Flexible PTO
- Summer Fridays
- Medical benefits
- Dental benefits
- Vision benefits
- 401K + Employer Matching
- Life Insurance
- Aflac
- Additional Auxiliary Benefits
About the Company
- The EGC Group is an award-winning creative and media marketing agency with a nurturing and flexible culture.
- We have a passion for ideas, an entrepreneurial spirit and a global client roster that includes Brother International, Canon and Mayo Clinic.
- We offer hybrid work styles and flexible PTO, as well as medical and 401K benefits.
- We are a member of AMIN, a network of 60 agencies in 27 countries around the world.