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About the Role
As the Email Marketing Specialist, you will create and implement marketing campaigns for Borrowell’s member base, owning the affiliate marketing channel for Borrowell’s marketplace. This involves campaign planning, execution, reporting, strategic direction, and channel optimization.
Responsibilities
- Build email & push notification marketing campaigns, segment audiences, recommend test strategies, and ensure high quality of all outbound campaigns
- Collaborate with Engagement Manager to define & execute on evolving Promotional strategy
- Coordinate with business to understand requirements and ensure all email campaign assets are delivered on time and follow Borrowell best practices and guidelines
- Own the campaign deployment calendar to ensure campaigns are on track and executed on time
- Coordinate with internal teams (including Design, Product, Business Development) to develop campaign content
- Develop strong relationships with external partners and internal team members
- Assist in identifying new opportunities for using and acquiring data to better meet the needs of our partners
- Assist in creating & executing sponsorship opportunities to further deepen partner relationships
- Produce partner-facing performance reports and continually look for insights to improve future campaign performance
Requirements
- 1+ years experience with enterprise-level email service providers (Salesforce Marketing Cloud - preferred, Braze, Hubspot, Sendgrid, etc.)
- Knowledge of customer engagement, with experience in email best practices, as well as methods for testing and optimization
- Ability to prioritize effectively and quantify the impact of work
- Excellent communication both written and verbally, along with strong presentation skills
- Strong attention to detail and adaptability
- Comfortable with data visualization and KPI tracking
- Clearing a credit and criminal record check is a condition of employment
Skills
- Salesforce Marketing Cloud
- Braze
- Hubspot
- Sendgrid
- Customer engagement
- Email best practices
- Testing and optimization
- Prioritization
- Quantifying impact
- Written communication
- Verbal communication
- Presentation skills
- Attention to detail
- Adaptability
- Data visualization
- KPI tracking
- Looker
- Tableau
- SQL
Location
- Remote-first across Canada
- Office in Toronto
- Physically located in Ontario, BC, or Alberta
Work Type
- Temporary 6-Month Contract
- Remote
- In-person meetings and team-building events
Experience Level
- 1+ years experience
Salary/Compensations
- $60,000-90,000 CAD
About the Company
- Borrowell empowers individuals to take control of their financial futures by providing the tools and insights needed to understand, build, and use their credit effectively.
- With over four million members, Borrowell empowers Canadians to understand their credit, build credit through Rent Advantage and Credit Builder, and make better financial product choices.
- Our team is diverse, inclusive, and driven by a shared passion for making a meaningful difference in the lives of Canadians.
- We pride ourselves on fostering a culture of collaboration, humility, and innovation.
- If you’re looking to join a company that’s transforming the financial landscape and empowering Canadians to achieve their financial aspirations, we invite you to explore career opportunities at Borrowell.
- Together, we can help Canadians feel confident about money.
Equal Opportunity
- Diversity makes us better.
- If you’re unsure about your qualifications for this position, we’d still encourage you to apply.
- We’re looking for candidates who have experience, but know that not everyone’s had a chance to demonstrate what they can do.
- What’s most important is that you have a growth mindset and care about helping people with their finances - an area in their lives that causes a lot of stress.
- Borrowell encourages applications from candidates with differing abilities.
- Please let us know if you require accommodation at any stage in the selection process.