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About the Role

Develop and execute integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions. This role bridges the gap between marketing and sales, ensuring cohesive strategies that attract, engage, and convert potential customers across digital channels. Lead digital strategy to drive qualified leads, engagement, and revenue for a fast-growing SaaS Product. Partner closely with sales, product, and customer success teams to align campaigns, optimize conversion funnels, and support account-based growth initiatives.

Responsibilities

Design and execute multi-channel marketing strategies including SEO/SEM, paid ads, email nurture, content marketing, and social media to fuel lead generation.
Deploy lead generation programs, nurture sequences, and optimize landing pages and funnels through CRO and A/B testing.
Target high-value accounts, define MQL/SQL criteria, and support pipeline building with content and paid outreach.
Create and manage blogs, white papers, case studies, infographics, and video content. Drive SEO and on-page improvements.
Manage marketing automation tools and CRM systems, build nurture workflows, and lead scoring automation.
Track KPIs, generate insights, optimize ROI, and present to leadership.
Optimize spend across ad platforms, tools, and agencies, ensuring cost-efficiency and performance.
Coordinate with internal teams and manage freelancers or agencies to deliver campaigns.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
4-10 years’ experience in digital marketing, preferably in B2B SaaS or technology.
Hands-on experience with SEO, SEM, PPC (Google Ads, LinkedIn), social media ads, and email nurture campaigns.
Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM systems (Salesforce).
Strong analytical skills; comfortable with Google Analytics, GA4, Looker Studio, or similar.
Excellent communication, project management, and collaboration skills.
Prior experience in SaaS, B2B, enterprise or mid-market demands.
Familiarity with Account-Based Marketing and paid/social growth strategies.
A/B testing and conversion optimization experience.
Content creation or creative tools (Canva, Adobe, video editing).
Leadership or mentoring experience.

Skills

SEO/SEM
PPC (Google Ads, LinkedIn)
Social Media Ads
Email Nurture Campaigns
Content Marketing
Social Media
Webinars
CRO
A/B Testing
Account-Based Marketing (ABM)
Marketing Automation (HubSpot, Marketo, Pardot)
CRM (Salesforce)
Google Analytics
GA4
Looker Studio
Project Management
Collaboration
Content Creation
Canva
Adobe
Video Editing

Work Type

Remote
Hybrid

Experience Level

4-10 years

Education Level

Bachelor’s degree

Salary/Compensations

Competitive base salary with performance-based incentives

Benefits

Health (where applicable), wellness, and leave benefits
Professional development allowance (courses, conferences)
Flexible work arrangement