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About the Role

Leading product marketing strategy and execution for the agency segment, this role owns positioning, GTM, and team leadership for the Applied Epic ecosystem and EZLynx. You will partner closely with Product Management, Sales, and Field Marketing to drive growth across agency-facing solutions and lead a team in a fast-moving, AI-forward function.

Responsibilities

• Set the product marketing strategy for the agency segment, aligned to Applied's portfolio strategy and corporate priorities.
• Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx.
• Lead, develop, and grow a team of product marketers.
• Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning.
• Mentor talent and develop the next generation of PMM leaders at Applied.
• Govern the launch process across the agency portfolio, ensuring cross-functional alignment with Product, Sales, Customer Success, and Demand Gen to maximize revenue and adoption impact.
• Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline, competitive win rate, and adoption.
• Sponsor key enablement programs and own the agency-side sales narrative.
• Drive the competitive intelligence motion for the agency segment, partnering with the team's broader competitive program and contributing to portfolio-level insights.
• Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the agency portfolio.
• Own and report on marketing-influenced business metrics: pipeline contribution, competitive win rate, adoption, and launch outcomes.
• Use data to continuously refine GTM strategy and execution.
• Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact.

Requirements

• 8-10+ years in B2B product marketing.
• 3-5+ years of people management experience including managing senior ICs or other managers.
• Proven track record leading product marketing strategy for a major product line, business unit, or buyer segment in an enterprise SaaS or platform business.
• Demonstrated success building and developing PMM talent, including hiring, coaching, and growing senior individual contributors and lead PMMs.
• Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level.
• Experience in complex, multi-stakeholder, or regulated industries (insurance, financial services, healthcare) strongly preferred.
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus.
• Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events.
• Strong financial acumen and experience contributing to pricing strategy, budget planning, and headcount decisions.
• Data-driven mindset with proven ability to use analytics to guide GTM strategy.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.
• Must reside and work from one of the following provinces: Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, PEI, Saskatchewan.

Skills

• Product Marketing
• Team Leadership
• Go-to-Market Strategy
• Sales Enablement
• Competitive Intelligence
• Cross-Functional Influence
• Data Analysis
• AI Tooling
• Written Communication
• Verbal Communication
• Presentation Skills
• Public Speaking
• Financial Acumen

Location

• Atlanta
• Chicago
• Dallas
• Lincoln
• Toronto, Canada
• Alberta
• British Columbia
• Manitoba
• New Brunswick
• Newfoundland and Labrador
• Nova Scotia
• Ontario
• Prince Edward Island
• Saskatchewan

Work Type

• Hybrid
• Remote
• In-office 1-2 days a week

Experience Level

• 8-10+ years in B2B product marketing
• 3-5+ years of people management

Education Level

• Bachelor's degree in Marketing, Business, Communications, or related field
• MBA a plus

Salary/Compensations

• CA$140,000 – $180,000 per year

Benefits

• Medical Coverage
• Dental Coverage
• Vision Coverage
• Holiday Time
• Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday

About the Company

• Transforming the insurance industry with innovative software and services.
• 40+ years of experience in the Insurtech game.
• Culture built on values that make us indispensable to each other.
• Creating a place where amazing career moments are made possible.

Equal Opportunity

• Applied Systems is proud to be an Equal Employment Opportunity Employer.
• Diversity and Inclusion is a business imperative and is a part of building our brand and reputation.
• We don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.