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About the Role

Reporting to the Director of Marketing, the Product Manager is responsible for managing the product development process from idea through concept into launch. This role manages products throughout their lifecycle, gathering and prioritizing feedback, defining product vision, and collaborating with engineering to deliver successful products. The position also ensures revenue and customer satisfaction goals are met through collaboration with sales, marketing, and customer care.

Responsibilities

• Manage multiple product development projects simultaneously across Norix and Tonik brands, understanding distinct market needs, customer profiles, and competitive dynamics for each.
• Identify and develop product opportunities in emerging and growth markets to close market gaps and build a pipeline for long-term revenue.
• Create and execute detailed product briefs for new products and line extensions, including costing, ROI, positioning, selling points, competitive landscape, and timelines.
• Gather market intelligence and customer feedback through collaboration with Market Insights & Design Specialist, Sales Reps, and customers to validate concepts and prototypes.
• Lead the Cross-Functional Team through the development process, introducing concepts, establishing timelines, and ensuring accountability.
• Collaborate with the marketing team to translate new products into compelling sales support materials for print and digital efforts.
• Manage product categories across the full lifecycle, identifying line extension opportunities, flagging mature products for repositioning, and recommending discontinuations.
• Review margin reports and product profitability, conducting SKU-level cost impact analysis and recommending pricing adjustments or product drops.
• Manage the Special Make-Up (SMU) process from request through delivery, including scoping, pricing, timeline management, and cross-functional coordination.
• Develop and deliver product training for sales and customer care teams on new and existing products.
• Prepare and present product updates and launch presentations to sales, customers, and executive leadership.
• Build and maintain a network of outside resources, industry influencers, and key contacts to test ideas, gather feedback, and stay ahead of market trends.
• Manage outside design consultants, ensuring deliverables are on time, on budget, and aligned with product vision.
• Own the product launch checklist and coordinate sign-offs from key stakeholders prior to go-live.
• Communicate product adds, drops, and changes to internal stakeholders via product update memos.
• Explore opportunities with outside vendors to enhance, optimize, or expand the product offering.
• Travel as needed.
• Perform other duties as assigned.

Requirements

• Proven ability to manage multiple complex projects simultaneously at different development stages without losing attention to detail or missing deadlines.
• Exceptionally organized and detail-oriented with strong follow-through and the ability to hold others accountable to timelines and deliverables.
• Deep understanding of end-to-end product development processes in a manufacturing environment.
• Strong analytical skills to interpret sales data, margin reports, and market research for sound product decisions.
• Self-starter who takes initiative, anticipates needs, and drives projects forward.
• Strong written and verbal communication skills, with the ability to communicate effectively across all organizational levels.
• Ability to adapt quickly to shifting priorities, timelines, and market conditions.
• Proficient in Microsoft Office.
• Ability to adhere to the company's attendance policy, including regular and punctual attendance.
• Must be able to lift up to 50 pounds.
• Ability to sit, stand, walk, reach, talk, hear, carry, push, pull in a general office environment.

Skills

• Product Development
• Product Lifecycle Management
• Market Research
• Customer Feedback Analysis
• Product Vision Definition
• Cross-functional Team Leadership
• Sales Support Material Creation
• Profitability Analysis
• Pricing Strategy
• Project Management
• Communication
• Adaptability
• Microsoft Office Proficiency

Location

• Onsite

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's Degree in Business, Marketing or Design

About the Company

• Norix is a Drug Free Workplace.
• Norix participates in the E-Verify system to confirm the employment eligibility of all new hires.

Equal Opportunity

• Norix is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.