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About the Role
Guidepoint's Market Research Team is seeking a Senior Market Research Analyst to oversee quantitative client relationships, design and manage research projects, write questionnaires, and build reporting and data deliverables for corporate and financial services clients.
Responsibilities
- Design quantitative survey research and manage research projects from initial client discovery to project management, data analysis, and final reporting.
- Conduct descriptive, market share, discrete choice, and regression analyses.
- Review client questionnaires and research proposals to ensure best practices.
- Perform quality assurance on data and programmed surveys.
- Coordinate with quantitative survey operational staff to ensure timely and high-quality project execution.
- Partner with sales staff, acting as a client-facing representative for market research services.
- Assist in producing proposals and pricing information for large opportunities.
- Perform background research on business and consumer audiences.
- Recommend sample designs for representative research outcomes.
Requirements
- 4+ years of experience managing end-to-end quantitative survey research projects in a client-service context.
- Experience in project design, questionnaire writing, fieldwork management, data processing and analysis, and presentation/report development and delivery.
- Comfort with or experience in standard market research types (brand tracking, content/concept testing, pricing research, market sizing).
- Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred.
- Skilled in Microsoft suite of products (Excel, PPT).
- Experience with DisplayR (preferred) or another survey data analysis tool (Dimensions, SPSS, Stata, Q) required.
- Experience with survey programming platforms (Qualtrics, Forsta) preferred but not required.
- Understanding of how to communicate with end stakeholders with varying levels of technical/research proficiency.
- Ability to modulate communication style based on client need and experience.
- Comfort collaborating with internal stakeholders and operational leads in survey programming, field management, participant recruitment, and sales.
- Ability to manage timelines for multiple projects simultaneously.
Skills
- Quantitative survey research
- Project management
- Questionnaire design
- Data analysis (descriptive, market share, discrete choice, regression)
- Quality assurance
- Client relationship management
- Sales support
- Proposal development
- Pricing
- Microsoft Excel
- Microsoft PowerPoint
- DisplayR
- Dimensions
- SPSS
- Stata
- Q
- Qualtrics
- Forsta
- Stakeholder communication
- Collaboration
- Timeline management
- Background research
- Sample design
Location
- New York
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
- 4+ years
Salary/Compensations
- $82,000 - $115,000 USD
Benefits
- 15 PTO days
- 10 legal holidays
- Sick days
- Comprehensive medical, dental, and vision plans
- 401(k) match up to 10% of employee contribution
- Life insurance
- Parental leave plans
- Commuter benefits
- Corporate gym rate
- Development opportunities through LinkedIn Learning
- Free snacks and beverages in the office
- Friday happy hour
- Summer Fridays
- Year-round corporate athletic league
- Casual work environment
- Team building
- Social events
- Annual discretionary bonus
About the Company
- Guidepoint is a leading research enablement platform designed to advance understanding and empower client decision-making.
- The platform is powered by innovative technology, real-time data, and hard-to-source expertise.
- Guidepoint helps clients turn answers into action.
- The company is backed by a network of nearly 1.75 million experts and 1,600 employees worldwide.
- Guidepoint informs leading organizations' research by delivering on-demand intelligence and research on request.
- Guidepoint enables companies and investors to better navigate information, making it more useful and powerful.
Equal Opportunity
- Guidepoint's success relies on the diversity of its employees, advisors, and client base, which allows for the creation of connections that offer a wealth of perspectives.
- The company is committed to upholding policies that contribute to an equitable and welcoming environment for its community, regardless of background, identity, or experience.