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About the Role
We are seeking a dynamic and curious Product Marketing Manager to help establish the Product Marketing function at Genius Sports. This high-profile role involves championing our product story to global leagues, teams, and brands, while supporting our transition into a product-led organization.
Responsibilities
- Define positioning and messaging to differentiate products in the market.
- Communicate product value propositions to the commercial team and develop sales enablement tools.
- Collaborate on go-to-market strategies for new product launches and releases.
- Orchestrate the creation of marketing collateral and assets.
- Manage cross-functional implementation and reporting against defined KPIs.
- Track product releases and communicate updates to commercial and operational stakeholders.
- Produce messaging to drive engagement and raise market profile.
- Establish and implement customer and sales feedback loops.
- Conduct competitive analysis and maintain expertise on user insights.
- Provide inbound feedback to inform the product development process.
- Develop naming and positioning strategies based on research.
- Build and maintain a repository of case studies and efficacy evidence.
Requirements
- 3-5 years of experience in B2B Product Marketing or a related marketing role.
- Experience in fast-moving technology, adtech, martech, SaaS, or sports business environments.
- Ability to distill complex information into simple, impactful messaging.
- Proven track record of delivering marketing results and developing powerful collateral.
- Strong verbal and written communication skills with public speaking experience.
- Highly organized with keen attention to detail.
- Commercial mindset with an understanding of product-driven activities.
Skills
- Product Marketing
- B2B Marketing
- Sales Enablement
- Go-To-Market Strategy
- Market Research
- Competitive Analysis
- Content Strategy
- Public Speaking
- Stakeholder Management
Work Type
- Office-first culture
- Hybrid
Experience Level
- 3-5 years
Education Level
- Bachelor's degree in marketing, digital marketing, or business-related field
Benefits
- Competitive salary
- Range of benefits
- Employee wellbeing support
- Professional development opportunities
About the Company
- Genius Sports brings together next-gen technology and live data to deliver immersive, interactive, and personalized sports experiences for fans worldwide.
- The company is transitioning from a technology and services provider to a product-led organization.
Equal Opportunity
- We strive to create an inclusive working environment where everyone feels a sense of belonging.
- We provide assistance during the recruiting process for candidates with disabilities.