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About the Role

Hypha is seeking a Content Marketing Lead to own the company's thought leadership. This high-trust, high-visibility role reports to the CMO and offers significant ownership from day one. The ideal candidate will translate complex concepts into trusted content for the commercial real estate market.

Responsibilities

• Build and maintain a content system to scale ideas into various formats including anchor reports, whitepapers, blog posts, and LinkedIn copy.
• Write in the voice of executives, including the CEO and senior leaders, for reports, posts, and stage narratives.
• Produce content credible to lenders and underwriters in healthcare, senior housing, and multifamily real estate.
• Collaborate with product marketing, sales, and events to ensure consistent messaging.
• Create content across various formats, from long-form whitepapers to short social media posts, maintaining a consistent point of view.
• Shape and script video and podcast concepts to extend the reach of written content.

Requirements

• 5+ years of content, journalism, or thought leadership experience.
• At least 2 years of experience working directly in or writing for commercial real estate, CRE lending, or private credit.
• A portfolio demonstrating clarity, voice, argumentation, and wit in writing.
• Ability to operate end-to-end without extensive process; a builder mentality.
• Clear communication skills with both technical partners and domain experts.
• Understanding of distribution strategies for different professional audiences (e.g., brokers on LinkedIn, lenders).
• Proficiency in ghostwriting for executives, capturing their authentic voice.
• Experience in B2B SaaS, fintech, or regulated industries is a plus.
• Instinct for GEO/SEO and AI-driven content surfacing is a plus.
• Early-stage startup experience, particularly building from scratch, is a plus.
• Experience building repeatable content systems is a plus.
• Experience working directly with executives on external-facing narrative is a plus.

Skills

• Content strategy
• Thought leadership
• Ghostwriting
• Executive communication
• Commercial real estate domain knowledge
• Cross-functional collaboration
• Content format range
• Video and multimedia scripting
• SEO
• Content system building

Location

• New York City

Work Type

• Hybrid
• 4 days onsite

Experience Level

• 5+ years experience
• 2+ years in CRE lending or private credit
• Early-stage startup experience

Salary/Compensations

• $180,000–$220,000 base salary plus equity

Benefits

• Equity
• Cutting-edge AI application in CRE
• Large scope and impact
• Direct work with leadership team and CMO
• Strong career growth opportunities

About the Company

• Hypha is an AI-native platform transforming asset management for healthcare facilities and multifamily real estate.
• The platform focuses on Observability (real-time visibility), Intelligence (AI-driven optimization), and Orchestration (workflow efficiency).