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About the Role
Adobe's GTM Partnerships team is seeking a digital-first, data-driven go-to-market Senior Manager to own partner relationships end-to-end and drive customer journeys across a portfolio of strategic partnerships. This role focuses on global reach, full-funnel management from pre-launch to optimization, and is grounded in data and customer insight.
Responsibilities
- Own the end-to-end GTM plan for assigned partner(s) across the full customer lifecycle covering acquisition, onboarding, engagement, and expansion.
- Lead journey reviews and funnel optimizations, identifying areas to improve conversion, activation, and retention.
- Develop playbooks and repeatable approaches applicable across all partners.
- Provide insights and recommendations to unlock exponential growth across the portfolio.
- Collaborate with Analytics, Product Marketing, Sales, Data Science, and Finance to assess partner performance and opportunities.
- Influence internal roadmap and campaign decisions with data-led cases for investment and prioritization.
- Test and scale initiatives across acquisition, onboarding, and retention, applying learnings broadly.
- Identify expansion opportunities across product, geography, channel, surface, and offer within the partner portfolio.
- Apply a commercial lens to all activities, connecting them to user growth, engagement, and revenue.
Requirements
- Proven experience in a GTM, growth, or partnerships role, ideally in a digital environment.
- Ability to build strategy and implement plans.
- Strong analytical skills and data storytelling capabilities.
- Experience working cross-functionally with sales, product, marketing, and data teams.
- Familiarity with funnel optimization, user lifecycle marketing, and product-led growth approaches.
- Ability to communicate clearly and confidently with internal and external stakeholders at all levels.
- Comfortable in a fast-paced environment, eager to learn, and able to navigate ambiguity.
- Experience with digital creative tools, SaaS platforms, telco, retail, banking, or other partner-led distribution models is a bonus.
Skills
- Go-to-Market Strategy
- Partnership Management
- Growth Marketing
- Data Analysis
- Funnel Optimization
- Customer Lifecycle Marketing
- Product-Led Growth
- Cross-functional Collaboration
- Stakeholder Management
- Commercial Acumen
Location
- US
Work Type
- Full-time
Experience Level
- Senior Manager
- P40
Salary/Compensations
- $125,500 -- $226,700 annually (US)
- $156,500 - $226,700 (New York)
Benefits
- Exceptional work environment
- Ongoing feedback through Check-In approach
- Meaningful benefits
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
- Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Over 30,000 employees worldwide are creating the future and driving the next decade of growth.
- Adobe believes in creating a company culture where all employees are empowered to make an impact.
- Great ideas can come from anywhere in the organization.
Equal Opportunity
- Adobe is an equal opportunity employer. We hire individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.
- We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.
- Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.