Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

H.O. Penn is seeking a motivated and achievement-driven individual to join their team as an Inside/Outside Sales Representative for Construction Equipment. The role involves developing and growing a sales territory, managing leads, and contributing to corporate goals through the profitable sale or leasing of equipment. The company emphasizes investing in employee success with financial runway, tools, and support.

Responsibilities

Professionally handle walk-in inquiries and develop the assigned sales territory.
Create an immediate buying atmosphere for walk-in customers by greeting them in a welcoming and professional manner.
Maximize Caterpillar percentage of industry new sales (PINS) in the sales territory by expanding the customer base, with emphasis on non-traditional growth opportunities.
Conduct annual reviews of all assigned accounts to maintain 100% coverage, ensuring accurate data and identifying new sales opportunities.
Utilize all sales tools to assist in closing business, including probing questions, deal sheets, financial merchandising, Extended Protection Plan options, negotiating skills, and product knowledge.
Ensure machine display and demo areas are presentable, have the needed machines, and are ready for customer use.
Contribute to the achievement of overall corporate goals through the profitable sale or leasing of Caterpillar equipment or other H.O. Penn product offerings in the assigned sales territory.
Maximize gross profit on all sales and rentals throughout the year.
Develop and utilize telephone skills along with provided tools and information to promote the features/benefits of Caterpillar equipment and the value of H.O. Penn's product and product support offerings.
Maintain and communicate accurate data regarding customer activities and interactions between customers, H.O. Penn, and competitors.
Cost-effectively manage sales coverage within the territory by being mindful of costs associated with demos, transportation, marketing, etc.
Support marketing efforts with activities such as attending customer events, participating in sales blitzes, and conducting campaign follow-up.
Effectively and efficiently contribute to the quality of the customers' experience with H.O. Penn Machinery Company.
Take ownership of customer problems, even when not directly responsible, and follow up to ensure proper resolution.
Become a trusted, knowledgeable resource for customers.
Adequately represent customers' needs to H.O. Penn Machinery Company with the proper sense of urgency.
Continually strive to develop product/industry knowledge and business intellect.

Requirements

2+ years of experience in inside sales, outside sales, or territory sales, preferably in construction equipment, heavy equipment, industrial, or B2B environments.
Demonstrated ability to prospect, develop, and grow a sales territory, including cold calling, lead follow-up, and account management.
Strong customer-facing skills, including the ability to create an immediate positive buying experience for walk-in and field customers.
Ability to manage a hybrid work model, balancing in-office lead management with field-based territory development (2–3 days in each).
Proficiency with CRM systems and sales tools, including pipeline management, reporting, and customer data tracking.
Valid driver’s license and willingness to travel regularly throughout Sullivan and Ulster Counties (and support broader territories for inside sales coverage).
Standing and/or sitting for prolonged periods of time.
Hand coordination for typing, writing, and computer use.
Occasional forward bending and reaching.
Occasional walking and climbing stairs.
Carrying (up to 20lbs.).

Skills

Inside sales
Outside sales
Territory sales
Construction equipment sales
Heavy equipment sales
Industrial sales
B2B sales
Prospecting
Territory development
Cold calling
Lead follow-up
Account management
Customer-facing skills
Hybrid work model management
CRM systems proficiency
Sales tools proficiency
Pipeline management
Reporting
Customer data tracking
Driving
Travel
Telephone skills
Product knowledge
Negotiating skills

Location

Bloomingburg, NY
Sullivan Counties
Ulster Counties
Orange Counties
Putnam Counties
Dutchess Counties

Work Type

Hybrid
Inside sales
Outside sales

Experience Level

2+ years of experience

Salary/Compensations

$55,000/year base salary
Unlimited, uncapped commission
Potential for guaranteed, pre-paid commission during the first 12 months

Benefits

Medical / Dental / Vision Insurance
401(k) with company match
Paid time off & company holidays
Company provided cell phone, laptop, & vehicle

About the Company

H.O. Penn Machinery is a company that invests in employee success from day one, offering the financial runway, tools, and support needed to build a high-earning, sustainable sales pipeline.

Equal Opportunity

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, national origin, ancestry, age, marital status, citizenship, sexual orientation, gender or gender status, disability, genetic information, otherwise qualified disabled or veteran status, or any other protected class as designated by Federal, State and/or local law.