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About the Role

This high-impact individual contributor role sits at the intersection of data, brand, and the automotive industry. You will own Carwow's market intelligence function, building the research capability, frameworks, and external voice to keep the business informed about consumer, competitor, and industry trends. Reporting to the Brand & Customer Director, you will collaborate with Marketing, Product, and Commercial teams, serving as the company's expert on automotive consumer trends and customer behavior.

Responsibilities

Own Carwow's primary and secondary research agenda, including brand tracking, consumer sentiment, category trends, and competitive intelligence.
Develop and maintain a deep understanding of customers (consumers and partners), their behaviors, motivations, and needs, and use these insights to improve the product experience.
Commission and manage external research suppliers, ensuring quality, rigor, and value.
Design and run bespoke quantitative and qualitative research projects to answer strategic business questions.
Synthesize internal data with external research into coherent, actionable narratives.
Position Carwow as the automotive industry's most trusted source of consumer insight through various external channels.
Draft and publish regular insight reports, data releases, and thought leadership pieces for external audiences.
Build relationships with automotive journalists, industry analysts, and trade bodies.
Act as an on-the-record spokesperson for Carwow insight.
Serve as the internal expert on consumer and market dynamics, briefing senior leadership and relevant teams.
Partner with the Brand team to ground campaigns and messaging in consumer understanding.
Influence product and commercial strategy with market-sizing, opportunity analysis, and customer segmentation.
Build a small, scalable research function over time, including processes, tooling, and potential future hires.

Requirements

8+ years in market research, consumer insights, or a closely related field, ideally with agency and in-house experience.
Demonstrable experience translating complex data into clear, compelling narratives for non-research audiences.
Track record of building or owning a brand tracking program.
Experience commissioning and managing external research suppliers.
Familiarity with the UK automotive industry is a strong plus.

Skills

Strong analytical mind, comfortable interrogating data.
Excellent communicator, capable of writing reports, presenting at events, and delivering executive briefings.
Commercially minded, connecting research to business outcomes.
Proactive and autonomous.
Credible external presence, comfortable representing Carwow at industry events and in media.
Collaborative, able to influence without authority and work well across teams.

Location

Onsite interview required

Work Type

Full-time

Experience Level

8+ years

Salary/Compensations

Competitive comp package

Benefits

28 days' holiday plus bank holidays, increasing to 35 with length of service.
Extras for house moves, weddings and more.
Employee-friendly share options.
Pension scheme via Royal London with up to 5% company contribution.
Vitality private healthcare insurance.
Life Assurance - 4x annual salary.
Monthly coaching sessions with Spill (mental wellbeing partner).
Inclusive parental, partner and shared parental leave (up to 20 weeks' full pay maternity/shared parental leave, 8 weeks' full partner pay).
Fertility treatment and pregnancy loss policies.
Bubble childcare support and discounted nanny fees.
'Work from abroad for a month' annual scheme.
Generous learning and development budget.
£500/€550 home office budget.

About the Company

Carwow is a leading online car marketplace.

Equal Opportunity

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.