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About the Role

We are building the future of social, and strategy is at the heart of it. As Manager Strategy, you will lead the development of bold, insight-driven social media, influencer, and paid social strategies for a diverse portfolio of global clients. You will bring together data, culture, and creativity to shape work that moves brands forward, utilizing AI as a core part of your toolkit.

Responsibilities

• Own brand, digital, and social media strategies from initial insight through to client presentation and execution handover.
• Serve as a trusted strategic partner, consulting clients across social media, influencer marketing, creative, and integrated communications, adapting your approach to different markets, cultural nuances, and local consumer insights.
• Conduct audience, brand, and competitor analyses using social listening, audience segmentation, and trend analysis tools to surface clear, actionable strategic recommendations that drive measurable client outcomes.
• Develop creator, influencer, and UGC strategies across a wide range of industries including FMCG, retail, automotive, luxury, and technology.
• Contribute to pitch and new business processes, bringing strategic rigor, quick creative thinking, and a confident point of view.
• Collaborate closely with Client Services, Paid Media, and Data teams to ensure strategies are coherent, executable, and effective across all markets.

Requirements

• 3+ years of agency experience in a strategy role, ideally within social media or digital, with a proven track record across diverse industries and business categories.
• Deep knowledge of Instagram, TikTok, YouTube, and the broader creator economy, understanding how platform behavior and cultural context differ across markets.
• Confident working with audience data and insights platforms such as GWI, Brandwatch, Audiense, Pulsar, or B4P and know how to turn raw data into a sharp point of view.
• Work confidently with AI-powered marketing tools and know how to use them to elevate strategic thinking and client recommendations.
• Ability to think on your feet, coming up with clever, socially native solutions in the room with clients and the team.
• Collaborative, low-ego approach, communicate and present with impact, and thrive in fast-moving, international environments.
• English fluency required.
• German, French, or Italian a strong plus.

Skills

• Social Media Strategy
• Influencer Marketing
• Paid Social
• Brand Strategy
• Digital Strategy
• Audience Analysis
• Competitor Analysis
• Social Listening
• Trend Analysis
• Creator Strategy
• UGC Strategy
• Integrated Communications
• AI Marketing Tools
• Data Analysis
• Client Consultation
• Presentation Skills

Location

• Paris
• London
• Milan
• Hamburg
• Berlin

Work Type

• Hybrid Remote
• Office-based

Experience Level

• Manager

Benefits

• Opportunity to work abroad from any of our office locations
• Careers coach for one-to-one coaching sessions and team workshops
• Global team collaboration, learning, and celebration events
• Hybrid remote policy (work from home two days a week)
• City-centre office locations
• Dog-friendly offices

About the Company

• Pulse Advertising is building the future of social.