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About the Role

We are looking for a dynamic and experienced Senior Brand Manager to bring energy and passion to the Edgewell Shaving Team. This role involves developing brand plans consistent with the Global Business Strategy to maximize growth opportunities through a unique understanding of the brand, consumer, and shopper dynamics in the UK, Ireland & Nordics.

Responsibilities

• Support the UK Head of Marketing to develop a market brand strategy based on insight that drives brand awareness & penetration.
• Responsible for the management, coaching and development of Junior Brand Manager.
• Develop and own rolling 18m marketing plans that includes pricing, promotion, portfolio/product mix, local channel strategy and brand/media activity aligned to the global strategy and category behaviours.
• Ensure marketing plans deliver and ideally exceed volume, net sales & gross margin annual targets alongside brand health targets.
• Manage the marketing investment budget within agreed limits to deliver brand business objectives across internal stakeholders & agencies.
• Develop engaging brand campaigns that operate TTL to drive ROS for retailers and Edgewell, executing the Global assets and adapting where required for UK/Nordics.
• Evaluate ROI across all key marketing activities and extract key learnings & improvement opportunities to drive efficiencies.
• Work closely with EU Content & Digital teams to grow online media presence and increase brand awareness amongst targeted consumer groups.
• Engage key internal stakeholders on the brand positioning and key initiatives to ensure trade strategies are aligned to brand and business goals.
• Develop, gain approval for and implement launch plans for global NPD (and local line extension) initiatives.
• Manage the sell in of NPD to Sales and Key Retailers, including full launch plans.

Requirements

• Graduate level or equivalent in a commercial related subject.
• Significant strategic level of marketing and brand experience.
• Significant experience in FMCG.
• Strong commercial acumen to demonstrate growth mindset.
• Experience in line management.
• Experience managing budgets with multiple agencies to develop 360 brand campaigns including: ATL, Digital, Social, Activation, BTL, Media Buying and PR.
• Experience working with multiple internal stakeholders as well as external third-party partnerships, demonstrating excellent communication & influencing skills.
• Proven ability to manage substantial budgets effectively and allocate as necessary based on activation and ROI.
• Proven track record in the successful delivery of NPD launches, developing the commercial value chain and executional plans fit for market and channel.
• Strong project management experience and execution skills.

Skills

• Brand Marketing
• Commercial Acumen
• Marketing Plans
• Budget Management
• Campaign Development
• ROI Evaluation
• Digital Marketing
• Stakeholder Engagement
• Project Management

Location

• Central London, UK

Work Type

• Hybrid Working
• Full-time

Experience Level

• Senior

Education Level

• Graduate level or equivalent

Salary/Compensations

• Competitive salary

Benefits

• Employee assistance programme
• Life assurance
• Discounted Edgewell branded products
• Core working hours
• 25 days annual leave
• Free beverage & snacks
• Sports & social club membership
• Casual smart dress code

About the Company

• Edgewell is a vibrant global community of 6,800 visionaries, doers, and makers with a family of over 25 personal care brands serving people in more than 50 countries.
• Our fundamental value of People First guides us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
• Edgewell Personal Care is a global consumer goods business with a portfolio of over 25 brands including Wilkinson Sword, Schick, Hawaiian Tropic, Carefree, Bulldog Skincare for Men, Jack Black and Cremo Grooming.

Equal Opportunity

• Edgewell is an equal opportunity employer.
• We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws.
• We listen deeply and speak directly to create an environment that’s open to difference.
• We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.