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About the Role
In this role, you will be responsible for the strategic and operational management of our influencer marketing, with a clear focus on retail impact for both our online shop and our physical retail channels. The goal is to establish influencers as measurable growth drivers along the entire customer journey.
Responsibilities
- Development and implementation of an influencer strategy focused on revenue growth (D2C + Retail/Wholesale)
- Planning, management, and optimization of influencer campaigns with clear KPI frameworks (e.g., ROAS, CAC, Retail Sell-out, Store Traffic)
- Budget planning and responsibility, including forecasting and performance controlling
- Understanding of retail structures (e.g., Sell-in vs. Sell-out, trade marketing, POS mechanics)
- Building and maintaining long-term relationships with creators, agencies, and platforms
- Close collaboration with Performance Marketing, Brand Marketing, and CRM to integrate campaigns
- Development of retail-specific influencer activations (e.g., POS campaigns, geo-targeting)
- Analysis and reporting of campaign performance, and derivation of recommendations
- Identification of new trends, platforms, and creator formats in the retail and social commerce environment
Requirements
- 3 – 6+ years of experience in influencer marketing, ideally in the consumer goods, beauty, or lifestyle sector
- Demonstrable experience in performance-oriented campaigns (not just awareness)
- Strong analytical skills and confident use of KPIs and tracking tools
- Experience collaborating with internal stakeholders
- A feel for brand management, content, and creator fit
- Hands-on mentality and strategic thinking
- Fluent German and English
Skills
- Influencer Marketing
- Retail Impact
- D2C
- Wholesale
- KPI Frameworks
- ROAS
- CAC
- Retail Sell-out
- Store Traffic
- Budget Planning
- Performance Controlling
- Retail Structures
- Brand Management
- Content Creation
- Creator Relations
- Agency Relations
- Platform Relations
- Performance Marketing
- Brand Marketing
- CRM
- POS Campaigns
- Geo-targeting
- Campaign Analysis
- Reporting
- Social Commerce
- Affiliate Commerce
- Creator Commerce
- Retail Media
- Omnichannel Campaigns
Location
- Berlin
Work Type
- Full-time
- Hybrid
Experience Level
- Senior
Benefits
- Opportunity to actively contribute to shaping the company
- Key role at the intersection of performance, brand, and retail
- High ownership and creative freedom
- International, dynamic environment
- Office with a roof terrace in Berlin Kreuzberg
- Two fixed home office days per week (Monday and Friday)
- Free and delicious snacks and drinks available at all times
- Workation policy allowing work from abroad
- Free personalized skincare routine
- Discounts on products for friends and family
- Company-paid Deutschland-Jobticket for sustainable commuting
- Urban Sports Club membership
- Company pension plan
About the Company
- We are salted. Let's ride the big waves together!