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About the Role

The Product PR Manager will develop and execute communications strategies to enhance awareness, adoption, and trust in ExpressVPN's products and features by translating technical innovations into compelling stories.

Responsibilities

• Lead global PR strategies for new product launches and feature releases.
• Develop launch messaging, media materials, FAQs, spokesperson briefs, and press releases.
• Coordinate cross-functional launch plans with Product, Marketing, Community Management, and Customer Support teams.
• Build relationships with technology, cybersecurity, consumer tech, and business journalists.
• Secure earned media coverage across tier-one, trade, and regional publications.
• Manage product reviews, hands-on testing opportunities, and media briefings.
• Develop differentiated narratives around privacy, security, digital rights, and online freedom.
• Translate technical product capabilities into accessible consumer and business benefits.
• Ensure messaging consistency across markets and channels.
• Partner with executives and product leaders to create commentary on cybersecurity, privacy, VPNs, AI, and digital security trends.
• Identify newsjacking opportunities and industry conversations.
• Partner with Community Management to monitor and respond to product reviews.
• Identify recurring customer feedback, product issues, and feature requests from reviews, social channels, and community discussions.
• Develop communications strategies to address customer concerns, improve sentiment, and strengthen brand trust.
• Support responses to customer queries and feedback related to product features, updates, and launches.
• Leverage community insights to inform product storytelling, media narratives, and future communications campaigns.
• Track media coverage, share of voice, sentiment, and campaign performance.
• Deliver insights and recommendations to improve future communications efforts.

Requirements

• 5 to 8+ years' experience in PR, product communications, product marketing, or technology communications.
• Experience launching consumer technology, SaaS, cybersecurity, or subscription products.
• Strong media relations experience with technology and business media.
• Excellent written communication and storytelling skills.
• Experience managing global communications campaigns.
• Ability to simplify complex technical concepts.
• Experience working in fast-growing global technology companies.
• Interest in online privacy, security, and digital freedom.
• Comfort working across international teams and multiple time zones.
• Data-driven approach to communications and launch measurement.

Skills

• Product Launch Communications
• Media Relations
• Messaging & Positioning
• Thought Leadership
• Community Management
• Measurement & Reporting
• Cybersecurity
• Privacy
• VPN
• Identity Protection
• Digital Rights
• Product Positioning
• Go-to-market Strategy
• Launch Planning
• Technical Storytelling
• Stakeholder Management

Experience Level

• 5 to 8+ years

About the Company

• ExpressVPN is a company focused on privacy, security, digital rights, and online freedom.