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About the Role

We are evolving our Brand Marketing team for the AI era, seeking creative, tech-enthusiastic individuals to elevate their disciplines with AI. If you see AI as the greatest creative lever of our generation, this role is for you. AI is central to this position, not an afterthought. You will identify, pilot, and scale AI-powered workflows in your domain to achieve measurable efficiency gains in content production, localization, campaign execution, and creative processes. You will help define the AI tooling strategy for our Brand Marketing organization from the ground up, create the roadmap, and foster adoption across the team. You will work in a large, international team across ten brands, part of a cross-functional network spanning design, campaign, content, creative, and product marketing. Your impact will be visible as you help shape the creative future of one of Europe's largest digital platforms.

Responsibilities

Define, implement, and scale AI-powered workflows in your discipline to reduce manual effort, accelerate timelines, and improve output quality.
Systematically analyze existing processes for automation and AI optimization potential, evaluate and integrate the best tools and platforms into the production pipeline.
Co-create governance frameworks, onboarding standards, and success metrics for AI-powered tools and workflows across the company.
Act as a subject matter expert for AI applications in your area, tracking new technologies and translating them into practical, scalable solutions.
Deliver high-quality results in your discipline, including visual designs, written content, animations, video edits, or social media campaigns.
Ensure brand consistency across all ten brands and markets through scalable templates, asset libraries, style guides, and standardized workflows.
Collaborate cross-functionally with adjacent disciplines (design, content, motion, video, social, campaign) to ensure a cohesive brand experience.
Serve as an operational interface between your domain and adjacent teams (Campaign, Product Marketing, CTO Organization).
Actively participate in cross-functional alignment processes for major campaigns and strategic projects.
Support brand positioning and go-to-market initiatives across the entire brand portfolio.

Requirements

Possess deep expertise (over 5 years of professional experience) in at least one core discipline (Design, Content Creation & Strategy, Motion Design, Video Editing & Production, or Social Media Management), ideally in a complex multi-brand, B2B tech, or agency environment, and are eager to combine it with AI proficiency.
Have proven, hands-on experience with AI tools in your field (e.g., Midjourney, DALL-E, Firefly, Claude, GPT, Gemini, Runway, Pika, Kling, Descript, ElevenLabs, HeyGen), actively using AI in your daily work with concrete examples and results.
Demonstrate the ability to evaluate and implement AI platforms, focusing on measurable ROI, governance, and organizational adoption.
Provide a strong portfolio or track record showcasing both craftsmanship excellence and strategic thinking.
Have experience in or with large, cross-functional teams (over 30 people) and common project management tools (Asana, Monday.com, Clickup, or similar).
Show high motivation for 'Greenfield' situations and the ability to build an AI tooling strategy from scratch as an exciting creative challenge.
Exhibit 'Leadership through influence' – building trust and facilitating alignment among various stakeholders and teams.
Possess curiosity, a willingness to learn, and the drive to advance not only your own work but the entire team's way of working with AI.
Excellent communication skills in English are required (fluent). German language skills are a strong plus.

Skills

AI-powered workflows
AI optimization
AI tooling strategy
AI applications
Brand consistency
Project management tools
Leadership through influence

Location

Berlin, Germany

Work Type

Hybrid

Experience Level

5+ years

Benefits

Hybrid work model with a base in Berlin (3 days on-site).
Flexible working hours with trust-based working time.
Subsidized canteen and various free drinks at some locations.
Modern office spaces with excellent public transport connections.
Various employee discounts for activities and products.
Employee events such as summer and winter parties, as well as workshops.
Numerous further training and development opportunities.
Various health offers, such as sports and health courses.

About the Company

IONOS is the leading European digitalization partner for small and medium-sized enterprises (SMEs).
IONOS has over six million customers and operates with a globally available platform in 18 markets across Europe and North America.
With its Web Presence & Productivity offerings, the company acts as a 'One-Stop-Shop' for all digitalization needs – from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.
Additionally, IONOS offers cloud solutions for companies looking to move to the cloud as they develop their business further.

Equal Opportunity

We value diversity and welcome all applications – regardless of, for example, gender, nationality, ethnic and social origin, religion, disability, age, or sexual orientation and identity, physical characteristics, marital status, or any other criterion irrelevant to the application under applicable law.