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About the Role

This is a career-defining opportunity to lead and shape a rapidly growing, multi-city Experience (SEO, GEO) team at the heart of Australia's leading media network. We will also explore candidates at Associate Director level.

Responsibilities

• Lead the Vision: Drive the client delivery of all Experience (SEO) services, positioning our team as the absolute centre of excellence across Australia and New Zealand.
• Build a Powerhouse Team: Lead and mentor a high-performing team of mid-senior SEO experts in Melbourne Brisbane, fostering a collaborative and high-trust environment where they can do their best work.
• Drive Commercial Success: Partner with the Group Business Director to track profitability, identify growth opportunities, and contribute to winning new business.
• Innovate & Elevate: Contribute to shaping the future of our SEO, GEO and experience solutions, developing and enhancing solutions, frameworks, and processes that deliver incredible value and impact for our clients.
• Champion Client Partnerships: Build and maintain strong, trusted relationships with senior clients, developing and executing strategies that are woven into their business and marketing outcomes.

Requirements

• A strategic, commercially-minded, and empathetic leader who is ready to drive innovation, mentor top talent, and define the future of SEO excellence.
• An experienced professional in the SEO space with expertise spanning all facets of organic discovery including; Technical, Local, Content and Measurement.
• Comfortable leading and developing high performing teams and client delivery within a fast-paced agency environment.
• Possess strong commercial acumen, with a proven track record of managing agency revenue, improving profitability, and driving business growth.
• Demonstrable experience coaching and developing senior talent to reach their full potential.
• A strategic thinker who can not only develop innovative product solutions but also implement the strong processes required to scale them.
• Inherently curious, with an innovation mindset, and are comfortable ideating with technologies such as AI to improve operations, delivery, and efficiency.
• Excel at building deep, trusted partnerships with senior-level clients and internal stakeholders, driving satisfaction and advocacy.

Skills

• SEO
• GEO
• Technical SEO
• Local SEO
• Content SEO
• Measurement
• AI

Location

• Melbourne
• Sydney
• Brisbane

Work Type

• Hybrid
• Flexible working

Experience Level

• Mid-senior
• Associate Director

Salary/Compensations

• Competitive salary package

Benefits

• 20 days holiday increasing with service to a maximum of 25 days
• Option to purchase extra leave of up to 4 weeks per year
• Flexible working environment
• Paid parental leave
• Flexible public holidays
• Birthday leave
• Early finishes during the summer months
• Investment in career growth and development
• Supportive and inclusive workplace culture
• Mental wellness support via Employee Assistance Program

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
• WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
• At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other.
• Mindshare delivers Good Growth for its clients. As “Growth Architects,
• we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention.
• This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe that diversity is vital and positively influences the environment in which we operate.
• We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying.
• Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.