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About the Role

Support enterprise digital marketing programs by translating business and marketing requirements into scalable Salesforce Marketing Cloud solutions. Act as a functional liaison between client stakeholders and delivery teams to ensure successful implementation and adoption.

Responsibilities

• Engage with client business and marketing stakeholders to understand campaign, personalization, and customer engagement needs.
• Elicit, analyze, and document business requirements; translate them into functional specifications, user stories, and acceptance criteria.
• Define and document end‑to‑end customer journeys and campaign workflows using Salesforce Marketing Cloud.
• Act as a functional bridge between client teams and company's technical teams.
• Support solution design across Journey Builder, Email Studio, Automation Studio, Contact Builder, and Mobile Studio.
• Drive UAT planning, coordination, defect triaging, and business sign‑off.
• Ensure adherence to delivery standards, data privacy, consent management, and compliance requirements.
• Support go‑live activities, post‑production stabilization, and continuous optimization initiatives.

Requirements

• 5+ years of experience as a Business Analyst in CRM, Digital Marketing, or Salesforce programs.
• Strong functional expertise in Salesforce Marketing Cloud.
• Solid understanding of customer segmentation, campaign orchestration, and personalization strategies.
• Experience working in Agile delivery models with distributed teams.
• Strong documentation, communication, and stakeholder management skills.
• Bilingual - English and Japanese.
• Salesforce Marketing Cloud Consultant or Administrator certification.
• Exposure to Salesforce Data Cloud or Sales / Service Cloud.
• Experience working on large‑scale transformation programs.

Skills

• Salesforce Marketing Cloud
• CRM
• Digital Marketing
• Agile
• Documentation
• Communication
• Stakeholder Management
• Salesforce Data Cloud
• Sales Cloud
• Service Cloud

Experience Level

• 5+ years