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About the Role
As Brand Manager, you will lead the development and execution of brand strategies to enhance market position and drive business growth. You will oversee brand messaging, integrated marketing campaigns, and customer engagement to ensure a compelling brand experience across all channels in Australia.
Responsibilities
- Develop and execute comprehensive brand strategies aligned with business objectives and market trends.
- Manage brand positioning, messaging, and identity across all marketing and communication channels to ensure consistency.
- Conduct market research and analyze consumer insights and competitor activities to drive data-informed decisions.
- Lead integrated marketing campaigns, sponsorships, and partnerships to increase brand awareness and engagement.
- Collaborate with cross-functional teams, including Sales, Digital, and Supply Chain, to support product launches and go-to-market strategies.
Requirements
- Bachelor’s Degree in a relevant field or equivalent experience.
- A minimum of 5 years of experience in brand management, marketing, or a related role.
- Strong expertise in B2C/B2B marketing and a deep understanding of branding principles and consumer behavior.
- Qualifications in a Commercial, Business, or Marketing discipline.
- Proven experience managing complex, integrated marketing campaigns.
- Strong interpersonal, analytical, and presentation skills with the ability to influence stakeholders.
- Experience in budget management and ROI analysis.
- Valid driver’s license.
Skills
- Brand management
- Marketing
- B2C marketing
- B2B marketing
- Branding principles
- Consumer behavior
- Integrated marketing campaigns
- Budget management
- ROI analysis
- Interpersonal skills
- Analytical skills
- Presentation skills
Location
- Sydney, Australia
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's Degree
About the Company
- Elanco Animal Health Incorporated (NYSE: ELAN) is a global leader in animal health dedicated to innovating and delivering products and services to prevent and treat disease in farm animals and pets, creating value for farmers, pet owners, veterinarians, stakeholders, and society as a whole.
- With nearly 70 years of animal health heritage, we are committed to helping our customers improve the health of animals in their care, while also making a meaningful impact on our local and global communities.
- At Elanco, we are driven by our vision of Food and Companionship Enriching life and our Elanco Healthy Purpose™ CSR framework – all to advance the health of animals, people and the planet.
- Learn more at www.elanco.com.
Equal Opportunity
- Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.