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About the Role

As our Senior Onsite Merchandiser, you will own the end to end build and merchandising of digital content across our website, ensuring the experience is on brand, accurate, and aligned to the Marketing roadmap. You will manage the day-to-day onsite delivery of marketing campaigns and trade activity, setting the standard for quality and optimization. Sitting in our Marketing team, you will lead homepage and landing page execution with a strong test and learn mindset, working closely with the Campaign Manager and Retail Media Manager to execute marketing campaigns that build brand awareness, drive traffic, and generate sales.

Responsibilities

Lead the end to end execution of homepage and onsite content for priority campaigns, in line with the Marketing calendar
Lead on content planning, wireframing and landing page builds through the CMS, with a focus on conversion through the funnel
Develop personalisation strategies across key onsite touch-points with a CRO lens
Design and run A/B and multivariate tests to drive ongoing optimisation of page performance, engagement and conversion
Set the quality bar for onsite merchandising and QA, making sure product representation and user experience are seamless and accurate
Own post-campaign data analysis and reporting, translating performance into clear, actionable recommendations
Maintain a strong understanding of competitor onsite changes and what they mean for our merchandising approach
Proactively lead process improvement and optimisation, always looking for a better customer journey

Requirements

4+ years experience in onsite trading, digital merchandising or trade marketing, ideally within eCommerce or FMCG
Strong understanding of conversion rate optimisation (CRO) and UX best practice
Hands on expertise in a Content Management System (CMS), including searchandising and landing page optimisation
Proven experience running projects end to end, from design brief to post-campaign reporting, across concurrent priorities
Data hungry and confident diving deep into campaign performance to draw out insights, with experience in tools such as Looker and Google Analytics
Experience with A/B and multivariate testing to inform decisions and improve performance
Familiarity with SEO-friendly URL structures and website content best practice
Exceptional attention to detail, with the ability to work under pressure, prioritise and multitask
Comfortable collaborating with remote and cross-cultural teams

Skills

Onsite trading
Digital merchandising
Trade marketing
eCommerce
FMCG
Conversion rate optimisation (CRO)
UX best practice
Content Management System (CMS)
Searchandising
Landing page optimisation
Project management
Data analysis
Google Analytics
Looker
A/B testing
Multivariate testing
SEO
Collaboration

Location

Sydney

Work Type

Hybrid
Flexible working environment

Experience Level

Senior
4+ years experience

Benefits

Heaps of development opportunities - stretch projects, secondments and unlimited learning courses via Go1
Flexible working environment
Up to 50% employee discount
Product sample giveaways
Pawrental leave and wellbeing leave
Team charity volunteer days
Classpass subsidy

About the Company

Dogs, cats, budgies and everything in between - pets deserve the world. They make us want to be better humans. That’s why we’ve made it our mission to build the most engaged and passionate community of pets and pet parents across the world.
Founded in Sydney, our team of 500+ pet obsessives span Australia, New Zealand and the Philippines. We’ve scaled to become one of Australia's top five eComm companies and the no.1 online pet store.
The pet industry is booming (as in $15 billion kind of booming) and online pet retail is set to grow exponentially in the next five years. So this is a unique career opportunity to be part of our epic growth story.

Equal Opportunity

We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box. And if you need anything adjusted in the process to do your best, just say the word, we're happy to help.