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About the Role

We are looking for a CRM Specialist to join our marketing team and own the technical execution of campaigns that keep our members engaged, coming back, and feeling valued.

Responsibilities

• Build and deploy multi-channel campaigns in Braze, owning execution from brief to send across email, push, SMS, and in-app.
• Manage the always-on BAU campaign calendar, including promotions, seasonal sends, and automated lifecycle triggers.
• Maintain workspace configuration, segmentation logic, data integrations, and SDK event catalogues.
• Troubleshoot deliverability issues, suppression lists, and opt-out compliance.
• Run A/B and multivariate tests across messaging, timing, segmentation, and creative.
• Use test results to iterate on campaigns and targeting strategies.
• Own CRM reporting, including campaign performance, member activity, journey metrics, and KPI tracking.
• Surface insights for the broader team and use data to inform future strategies.

Requirements

• At least 3+ years in CRM, lifecycle marketing, or retention marketing in a digital business (retail, e-commerce, or agency-side managing consumer brands).
• Hands-on Braze experience, including building in Canvas, writing Liquid, and working with API triggers.
• Comfortable with HTML/CSS for email.
• Familiar with JSON/API structures.
• Commercially minded, caring about campaign impact beyond open rates.
• A self-starter with a builder’s mindset, comfortable with ambiguity and building from the ground up.

Skills

• Braze
• Liquid
• HTML/CSS
• JSON
• API

Location

• Sydney CBD

Work Type

• Hybrid working

Experience Level

• 3+ years

Salary/Compensations

• Competitive salary + company-wide bonus

Benefits

• 24 days annual leave + your birthday off
• Volunteer & moments that matter leave
• $1,000 health insurance contribution
• $1,000 personal development fund
• Generous parental and fertility leave
• BLC card

About the Company

• At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors.
• By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.
• Founded in the UK in 2008, we now have more than 6 million members globally.
• We launched in Australia in 2022 with the same commitment to supporting those who serve.
• This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.