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About the Role

The Marketing Manager plays a critical role in ensuring HomeState maintains a consistent brand voice across all platforms. This role is responsible for executing marketing campaigns, managing guest communication, and overseeing creative expression. It requires a hands-on individual who can execute current campaigns while also building systems for future marketing scalability.

Responsibilities

• Partner with the Director of Marketing on campaign strategy, creative development, and photography direction.
• Ideate, plan, execute, and manage marketing campaigns across email, social, digital, and in-store channels.
• Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling, and engagement.
• Write and edit guest-facing communications in HomeState’s voice.
• Support creation and editing of collateral and digital assets including images and graphics.
• Track and report marketing KPIs, campaign performance, and guest engagement metrics.
• Document workflows, processes, and brand standards.
• Support marketing needs tied to community events, partnerships, and restaurant openings.
• Take on additional marketing projects as assigned.
• Manage and continually optimize HomeState’s Google Business Profile to drive visibility in “near me” searches.
• Keep hours, address data, and photography fresh and accurate across all locations.
• Identify and cultivate relationships with local food creators, bloggers, and press outlets.
• Coordinate partnerships that generate authentic buzz – especially around new openings, limited-time offerings, and seasonal moments.
• Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.
• Design strategic offers, limited-time events, and first-visit incentives that lower the barrier for new guests and drive trial.
• Support restaurant leaders in their Local Restaurant Marketing efforts by ensuring their toolkits are actively updated and refined.

Requirements

• 5-7 years of experience in marketing or communications, ideally with a consumer-facing or hospitality brand.
• Strong writing and storytelling skills, with an ability to maintain a consistent brand voice.
• Experience managing email marketing, social media platforms, and basic performance analytics.
• Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels.
• Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets.
• Savvy with marketing tech stacks, including familiarity with tools such as email platforms, scheduling tools, analytics dashboards, and project management software.
• Strong organizational and project management skills.
• Comfortable working in a small, fast-moving team where priorities can shift.
• Willingness to occasionally support evening or weekend events tied to campaigns or community moments.
• Ability to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).
• Ability to lift, push, pull, or carry up to 40 pounds.
• Ability to frequently bend and reach overhead.
• Ability to regularly move around the restaurant from guests areas to kitchen areas while carrying items.
• Must be able to work in a constant state of alertness and safe manner.
• Occasional travel to restaurant locations for shoots, campaign execution, or meetings.
• Ability to stay organized, focused, and professional while managing multiple priorities.
• May be required to occasionally work in outdoor weather conditions or fluctuating temperatures.

Skills

• Marketing
• Communications
• Email Marketing
• Social Media Management
• Content Creation
• Performance Analytics
• Graphic Design
• Adobe Creative Suite
• Canva
• Project Management
• Storytelling
• Brand Voice Management
• Google Business Profile Optimization
• Influencer Marketing
• Digital Presence Auditing
• Promotional Campaign Design
• Community Outreach

Location

• Southern California

Work Type

• Full-time
• Onsite

Experience Level

• 5-7 years

Salary/Compensations

• $80,000 - $90,000 annually

About the Company

• HomeState is a Tex Mex Kitchen in Southern California serving tacos, queso, brisket, and margaritas.
• The company emphasizes warm hospitality, treating everyone with respect and making them feel at home.
• Hospitality is prioritized over food.
• Everything done is rooted in the belief of making people feel at home, from interactions to community involvement.

Equal Opportunity

• HomeState embraces diversity and does not discriminate in employment on the basis of any classification protected by law.
• Will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.