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About the Role

As the Copywriter, you will define and lead L’Occitane product and marketing copy across platforms in the US and CANADA. This role involves writing product copy and copy for creative materials to create a highly engaged North American customer, requiring strong operational and communication skills to collaborate with various internal teams.

Responsibilities

• Solidify brand voice and tone, ensuring all copy aligns with brand guidelines.
• Write copy for all channels, including social media, e-mail, website, in-store, editorial, training, and other formats, to bring products and the L’Occitane brand to life.
• Collaborate with product, campaign, social, digital, and CRM teams for consistent brand positioning and voice.
• Strategize with omni-channel marketing, digital marketing, CRM, visual, and retail teams to ensure copy meets the needs of all customer touchpoints.
• Collaborate with global marketing during the pre-launch stage to influence packaging copy.
• Plan and execute a calendar for local copy development, delivering product copy, taglines, and communication strategies for new launches.
• Collaborate with the local regulatory team to ensure copy complies with legal parameters.
• Liaise with the Product Launch team and Regulatory to anticipate concerns and request necessary information from the lab.
• Research and share the latest beauty industry copy innovations, cultural trends, and linguistic styles with content stakeholders.
• Perform other duties or projects as assigned.

Requirements

• Bachelor’s degree required.
• 5+ years of experience in a product copywriting role, preferably in the beauty or retail industry.
• Adaptable tone and style across various channels and formats while maintaining a cohesive brand voice.
• Passion for retail and customer experience.
• Deep understanding of written storytelling strategy.
• Ability to translate company business goals into copy marketing priorities.
• Strong organizational skills and a track record of entrepreneurial projects and improvements.
• Strong project management skills, attention to detail, and a no-task-too-small mentality.
• Ability to work effectively within a team and cross-functionally with exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously with limited supervision and under tight timeframes.
• Intimate knowledge of industry writing trends.
• Proficiency in MS Word, MS Excel, and PowerPoint.

Skills

• Product copywriting
• Brand voice development
• Copywriting for social media
• Copywriting for email marketing
• Copywriting for websites
• Copywriting for in-store materials
• Copywriting for editorial content
• Copywriting for training materials
• Cross-functional collaboration
• Project management
• Attention to detail
• Written communication
• Verbal communication
• Storytelling strategy
• MS Word
• MS Excel
• MS PowerPoint

Location

• US
• CANADA

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Bachelor's degree

Salary/Compensations

• $75,000 - $85,000

Benefits

• Comprehensive benefits package
• Annual discretionary corporate incentive bonus
• Competitive paid parental leave
• Generous employee discount

About the Company

• Born of a simple gesture in 1976, L’Occitane en Provence reveals the living power of flora, where the light of the sun meets the richness of the earth.
• With advanced expertise, we turn these natural treasures into sensorial, efficient experiences, as sustainable as possible and profoundly inspired by Haute Provencal nature.
• Our culture is built through everyday moments, how we behave, make decisions and show up for each other.
• With Trust as our foundation, Curiosity as our compass, Excellence as our standard, we create lasting Impact for the people around us and our planet.

Equal Opportunity

• L’Occitane en Provence is an equal opportunities employer.
• We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow.
• We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity.