About the Role
Known is seeking a talented Sr. Copywriter to join the Studios team, focusing on developing big idea-driven creative for clients across various industries. The role requires strategic thinking, flawless execution, innovation, passion, and optimism. The Sr. Copywriter will drive the development and execution of brand creative across TV, social, digital, OOH, and experience marketing, with a knack for visual storytelling on any platform. An ideal candidate is an innovative, collaborative, and hands-on creative with experience in impactful client approaches. Healthcare or wellness industry experience is a plus.
Responsibilities
- Concept, develop & execute brand and 360 product marketing campaigns across TV, digital, social and print
- Write copy from concept to end product with the ability to self-manage and drive forward multiple projects and tight timelines
- Leverage talent for copywriting to lead and execute entire campaigns that solve for consumer needs and business goals
- Move audiences through the written word, whether that be a manifesto statement, script, social post or tagline
- Confidently present copy to teams and stakeholders, articulating and rationalizing copy decisions with strategic insights
- Actively contribute to a team of best-in-class creatives at all levels—mentoring them and developing their skills
- Develop a deep understanding of consumer target’s mindsets, attitudes, & behaviors to inform strong empathetic and strategic executions
- Translate marketing objectives into clear creative strategies and outputs
- Oversee deliverables as well as adhere to timelines and creative budgets
- Represent creative output throughout the wider org, presenting to key stakeholders and communicating with internal teams and agencies
- Manage multiple projects, with the ability to switch from one to the other seamlessly while staying on deadline and within budget
- Work closely with Client, Strategy, and Media team members to ensure that our briefs can spark groundbreaking creative—and that the creative is grounded in consumer insights, and business goals
Requirements
- Portfolio featuring a wide range of creative campaigns, a diversity of creative ideas and approaches to solving problems with a focus on articulating strategic, breakthrough ideas across a myriad of channels
- Strong aptitude for the written word, and communicating messages succinctly, emotively and brilliantly
- Solid understanding of how creativity can achieve business objectives while still meeting and encouraging brand standards for aesthetic and communication quality
- Strong analytical ability and clear and effective written, verbal, and visual communication skills
- Ability to collaborate with team members at all levels to ensure projects are effective and meet brand guidelines, compliance and overall project goals
- Understanding of all aspects of brand marketing creative, including brand development, TV, social, digital, advertising, OOH, retail/POS, media and environmental/experiential design
- Experience and skill to drive the development of new business and client review decks and various communication vehicles
- Proven ability to quickly identify problems and solve them
Skills
- Copywriting
- Brand Development
- TV
- Social Media
- Digital Marketing
- Advertising
- Out-of-Home (OOH)
- Retail/POS
- Media Planning
- Environmental/Experiential Design
- Strategic Thinking
- Creative Execution
- Innovation
- Collaboration
- Communication
Location
- Remote
Work Type
- Temporary
- Contract
- Remote
Experience Level
- 5-7+ years of creative advertising experience developing 360 campaigns
Education Level
- Undergraduate degree in Design, Advertising, Branding, Marketing, Fine Arts, or a related field
Salary/Compensations
- $100/hr
About the Company
- Known is a modern marketing company that pairs data scientists with creatives, strategists, engineers, and research teams to produce innovative work.
- Known has received industry recognition, including ADWEEK Midsize Agency of the Year and Ad Age's Data & Insights Agency of the Year.
- Known partners with leading brands across finance, technology, entertainment, media, CPG, and real estate.
- Known values curiosity, innovation, and continuous improvement.
- Known fosters a culture of collaboration and empowerment, encouraging employees to bring their whole selves to work.
Equal Opportunity
- Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
