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About the Role
As a Product Marketing Engineer, you will shape how we communicate the value of NI hardware and software products. You will collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how our technology solves real-world challenges.
Responsibilities
- Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
- Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
- Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
- Manage new product releases and coordinate with cross-functional teams for successful rollouts.
- Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
- Support pre-sales activities as an NI product expert.
- Support product centric sales training activities across direct and indirect channels.
- Gather and analyze customer feedback to improve product messaging and positioning.
- Monitor product and campaign performance metrics to assess marketing effectiveness.
- Represent the company at industry events, trade shows, and conferences.
Requirements
- Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.
- Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators.
- Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered.
Skills
- Technical writing
- Engaging/educational video content creation
- Presenting to diverse audiences
- Project leadership
- Collaboration with technical and non-technical stakeholders
- Problem-solving
- Adaptability
- Self-motivation
- LabVIEW experience (plus)
- NI hardware experience (plus)
Location
- U.S.
Work Type
- Full-time
Experience Level
- Not specified
Education Level
- Bachelor's Degree
Benefits
- Medical insurance plans
- Dental coverage
- Vision coverage
- Employee Assistance Program
- 401(k)
- Tuition reimbursement
- Employee resource groups
- Recognition programs
- Flexible time off plans
- Paid parental leave (maternal and paternal)
- Vacation leave
- Holiday leave
About the Company
- Emerson is a global leader in automation technology and software.
- Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
- Emerson is helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
- Emerson offers equitable opportunities, celebrates diversity, and embraces challenges.
Equal Opportunity
- Emerson is an Equal Opportunity/Affirmative Action employer.
- All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.
- We are committed to providing a workplace free of any discrimination or harassment.