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About the Role

Within Growth Solutions, we are building and scaling innovative media, data and technology-led propositions that help drive commercial growth across the business. As Partner – Data, Measurement & Optimisation, you will define and lead the long-term vision, strategy and governance of data, measurement and optimisation across Growth Solutions. You will ensure these capabilities drive competitive advantage, product innovation and commercial growth while establishing dentsu as a market leader in measurable, data-driven solutions.

Responsibilities

Define the strategic measurement vision, standards and governance framework for Growth Solutions.
Drive innovation in measurement approaches, including econometrics/MMM, attribution, incrementality testing, experimentation and AI-enabled analytics.
Shape the data strategy for Growth Solutions, leveraging proprietary, partner and first-party data assets.
Ensure robust data governance, privacy compliance and responsible data use.
Establish optimisation frameworks and methodologies that drive continuous improvement.
Foster a test-and-learn culture, using performance insights and analytics to inform product development.
Serve as the executive sponsor and senior strategic advisor for key client engagements.
Partner with agency and business leaders to ensure data, measurement and optimisation capabilities support commercial objectives.
Own the strategic direction of data, measurement and optimisation across the Growth Solutions roadmap.
Identify opportunities to enhance solutions through advanced analytics, AI, audience capabilities and emerging measurement approaches.
Lead, develop and inspire a high-performing team, establishing capability priorities and talent development strategies.
Drive adoption of measurement, data and optimisation best practices through executive sponsorship and thought leadership.

Requirements

Extensive experience in media measurement, marketing effectiveness, analytics, marketing science or a related discipline.
Deep understanding of econometrics/MMM, attribution modelling, incrementality testing, experimentation and multi-touch measurement methodologies.
Proven experience designing and implementing measurement, data and optimisation frameworks.
Strong understanding of digital media, audience strategy, first-party data activation and emerging advertising technologies.
Experience developing data strategies, governance frameworks and audience solutions within a media or marketing environment.
Familiarity with analytics platforms, dashboarding tools, data integration technologies and AI/ML applications.
Exceptional stakeholder management, communication and storytelling skills.
Demonstrated success leading high-performing teams, capability functions or specialist practices.
Proven ability to influence senior stakeholders, shape strategic direction and drive organisational change.

Skills

Media measurement
Marketing effectiveness
Analytics
Marketing science
Econometrics/MMM
Attribution modelling
Incrementality testing
Experimentation
Multi-touch measurement
Digital media
Audience strategy
First-party data activation
Advertising technologies
Data strategies
Governance frameworks
Audience solutions
Analytics platforms
Dashboarding tools
Data integration technologies
AI/ML applications
Stakeholder management
Communication
Storytelling

Location

Manchester
London

Work Type

Flexible working arrangements
Full time
Permanent
Hybrid

Salary/Compensations

Competitive salary

Benefits

Benefits package that you can tailor to your needs

About the Company

Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations.
Combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative.
Business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
Drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients.
Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.