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About the Role

Within Growth Solutions, we are building and scaling innovative media, data and technology-led propositions that help drive commercial growth across the business. As Director – Data, Measurement & Optimisation, you will lead the delivery and operationalisation of data, measurement and optimisation capabilities across Growth Solutions, translating strategy into practical frameworks, insights and scalable solutions.

Responsibilities

Develop and maintain measurement frameworks, methodologies and playbooks that define KPIs, success metrics and evaluation approaches.
Deliver robust analysis and effectiveness reporting, applying techniques such as attribution, incrementality testing, experimentation and econometric approaches.
Partner with Data & Technology, Marketing Science and Product teams to identify, structure and activate data assets.
Develop audience insights, segmentation strategies and data-driven recommendations.
Design and implement optimisation approaches across products and campaigns.
Build and maintain dashboards, reporting tools and test-and-learn programmes.
Provide specialist measurement, data and optimisation expertise to support client engagements, performance reviews and agency teams.
Translate complex analytical outputs into clear, commercially relevant recommendations.
Work with Product teams to operationalise measurement, data and optimisation requirements within new and existing Growth Solutions.
Identify opportunities to enhance capabilities through new tools, reporting solutions, frameworks and industry best practice.
Lead cross-functional workstreams and support capability development by promoting best practice.
Develop training materials, case studies and knowledge-sharing resources.

Requirements

Demonstrated experience in data, measurement, optimisation, marketing science, analytics or a related discipline within a media, marketing, consultancy or product-led environment.
Strong knowledge of measurement methodologies, including attribution, incrementality testing, experimentation, econometrics/MMM and performance evaluation frameworks.
Experience translating complex analytical or technical concepts into practical recommendations, frameworks and solutions that drive business outcomes.
Strong understanding of digital media, audience strategy, first-party data activation and marketing effectiveness principles.
Hands-on experience with analytical and reporting tools such as Excel, SQL, Python/R, Tableau, Power BI, Looker or similar platforms.
Proven ability to lead delivery, manage multiple priorities and drive cross-functional workstreams in a fast-paced, evolving environment.
Strong stakeholder management, communication and presentation skills, with confidence engaging agency teams, clients and senior stakeholders.
Collaborative, commercially minded and intellectually curious, with a passion for innovation, continuous improvement and building scalable capabilities.

Skills

Data
Measurement
Optimisation
Marketing Science
Analytics
Attribution
Incrementality Testing
Experimentation
Econometrics/MMM
Performance Evaluation
Digital Media
Audience Strategy
First-Party Data Activation
Excel
SQL
Python/R
Tableau
Power BI
Looker

Location

Manchester
London

Work Type

Flexible working arrangements
Full time
Permanent
Hybrid

Experience Level

Director

Benefits

Competitive salary
Benefits package that you can tailor to your needs

About the Company

Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.
Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.