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About the Role

Snowflake is powering the era of the agentic enterprise and seeks AI-native thinkers to reinvent how work gets done. This role supports the East Acquisition Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive leads, and accelerate opportunities.

Responsibilities

• Support Snowflake’s demand generation and sales goals through regional field events
• Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events
• End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
• Collaborate with the Alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
• Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy
• Evaluate all event campaigns’ impact and ROI to determine the success and forecast for potential future investment
• Manage and maintain regional field marketing budget
• Report on regional event campaign ROI and performance
• Plan and execute events within budget
• Develop creative campaigns and approaches to solve regional challenges
• Set goals and define metrics for each event including targeted lead flow
• Schedule and execute on consistent sales outreach/bi-weekly meetings
• Manage internal field and events communication between sales and marketing
• Support strategic industry events through logistics planning
• Represent Snowflake to counterparts at partners, vendors, and outside vendors
• Maintain email/slack responsivity rate within a 24-hour time period

Requirements

• Knowledge of using marketing tools like Marketo, Salesforce, wordpress
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• General verbal and written communication skills
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Strong project management, time management, and execution skills
• Embodies strong organizational skills, ability to anticipate the needs of sales
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week
• Must be legally authorized to work in the United States without restriction
• Willing to submit to a background investigation, including verification of your employment and criminal history.
• Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data.
• Snowflake employees must abide by the company’s data security plan as an essential part of their duties.
• It is every employee's duty to keep customer information secure and confidential.

Location

• New York
• Atlanta

Work Type

• Field-based

Education Level

• Bachelor’s Degree in Marketing, Communications, or similar field

About the Company

• Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
• We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.