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About the Role

This senior individual contributor role leads partnership-driven marketing initiatives across the Americas for core sleep therapy products. The position focuses on developing integrated, consumer-focused strategies that connect partnership ecosystems, digital channels, and customer journeys to drive business growth.

Responsibilities

• Lead the development and execution of strategic marketing programs focused on high-impact partnerships.
• Define campaign objectives, success metrics, and ROI to ensure alignment with business goals.
• Design and oversee end-to-end customer journeys from awareness through conversion.
• Collaborate cross-functionally with digital marketing, omnichannel, product, analytics, and MarComms teams.
• Partner with external organizations to co-develop campaigns and align messaging.
• Lead the development of campaign and creative briefs while managing external agencies.
• Oversee end-to-end campaign execution, including regulatory approvals and timeline management.
• Drive performance marketing efforts to generate qualified leads and support revenue growth.
• Measure and report campaign performance using analytics platforms and leadership reporting.
• Optimize campaigns using data, insights, and innovative tools like AI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8+ years of marketing experience with a focus on consumer-driven, multi-channel strategy.
• Direct-to-Consumer marketing experience.
• Proven experience leading end-to-end, integrated marketing campaigns.
• Experience in partnership or co-marketing initiatives.
• Demonstrated ability to influence cross-functional stakeholders without direct authority.
• Experience managing agencies and developing campaign or creative briefs.
• Familiarity with digital and omnichannel marketing including web, social, and lead generation.

Skills

• Strategic marketing planning
• Performance marketing
• Customer journey mapping
• Cross-functional collaboration
• Data analytics and reporting
• Agency management
• AI-powered marketing tools
• Omnichannel marketing

Location

• Remote (U.S.)
• West Coast (preferred)

Work Type

• Full-time
• Remote

Experience Level

• 8+ years

Education Level

• Bachelor’s degree

Salary/Compensations

• $155,000 - $194,000

Benefits

• Comprehensive medical, vision, dental, and life insurance
• AD&D, short-term and long-term disability insurance
• Sleep care management
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Commuter benefits
• 401(k)
• Employee Stock Purchase Plan (ESPP)
• Employee Assistance Program (EAP)
• Tuition assistance
• 15 days Paid Time Off (PTO) in the first year
• 11 paid holidays plus 3 floating days
• 14 weeks of primary caregiver leave
• 2 weeks of secondary caregiver leave

About the Company

• Resmed creates life-changing health technologies for sleep and breathing.
• Operates in more than 140 countries.
• Focuses on AI-powered digital health solutions, cloud-connected devices, and intelligent software.

Equal Opportunity

• We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates.