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About the Role

As the Senior Manager of Product Marketing, you will own the positioning, launch, and growth of the product portfolio globally. You will act as the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support, shaping the PMM function and driving adoption, engagement, and monetization across the customer lifecycle.

Responsibilities

• Define clear, differentiated product positioning for B2C, B2B, and enterprise segments.
• Develop and maintain a scalable messaging framework across channels, markets, and languages.
• Lead go-to-market planning for new products, features, and market expansions.
• Design integrated launch plans in partnership with Growth, CRM, and Partnerships teams.
• Synthesize market research, competitive analysis, and customer feedback to inform strategy.
• Drive strategies to increase activation, engagement, upsell, and retention.
• Partner with Product Management on roadmap planning.
• Coordinate cross-functional launch readiness across Marketing, Support, Sales, and Partnerships.
• Equip internal teams with positioning guides, competitive battlecards, and objection-handling materials.
• Develop structured training programs for customer-facing teams.

Requirements

• 8+ years of product marketing experience in high-growth tech, consumer, or marketplace companies.
• Proven track record of owning end-to-end go-to-market strategy for complex or global products.
• Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.
• Comfortable working in a remote-first, globally distributed environment.
• Experience managing both B2C and B2B products.
• Extensive experience with multi-country product coverage.
• Must live in and possess valid work authorization for the UK or Spain.

Skills

• Product positioning and messaging
• Go-to-market strategy
• Data analytics
• Market research
• Competitive analysis
• Lifecycle marketing
• Cross-functional leadership
• Executive-level communication

Location

• UK
• Spain
• Remote

Work Type

• Full-time
• Remote-first

Experience Level

• 8+ years
• Senior leadership

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness credits
• Annual learning credits
• Annual all-expenses-paid company retreat

About the Company

• World’s first eSIM store connecting people in over 200+ countries and regions.
• Travel-tech company revolutionizing the telecom industry.
• Global team spread across 50+ countries and six continents.

Equal Opportunity

• Airalo is an equal-opportunity employer and values diversity, equity, and inclusion.
• We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Committed to providing reasonable accommodations for individuals with disabilities.