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About the Role

Seeking a strategic leader to transform and scale Docusign's event technology ecosystem, defining the future of AI-powered event experiences. This role operates at the intersection of events, marketing technology, data, AI, and customer experience, partnering across teams to create scalable, intelligent, and measurable event experiences.

Responsibilities

• Define and execute the vision for Docusign's event technology ecosystem
• Develop a multi-year roadmap aligning event experiences with company growth objectives
• Evaluate, select, and optimize platforms for registration, attendee engagement, meetings, content delivery, badging, lead capture, mobile app, and event analytics
• Serve as the executive owner for key event technology vendors and relationships
• Identify opportunities to leverage AI for improved attendee experiences, personalization, content and creative design recommendations, networking, meeting matching, and post-event engagement
• Partner with Marketing Operations and Analytics teams to introduce AI-driven insights and automation into event workflows
• Explore emerging technologies that enhance customer engagement and operational efficiency
• Establish best practices and governance for AI use within event programs
• Partner with Event Marketing teams to define event measurement standards
• Improve visibility into event influence, engagement, pipeline creation, and customer outcomes
• Create executive dashboards and reporting frameworks connecting event investments to business results
• Drive integration and data integrity between event platforms and systems including Salesforce, marketing automation, CDPs, and reporting environments
• Create scalable processes supporting a growing global event portfolio
• Reduce manual effort through automation and workflow optimization
• Establish technology governance, documentation, and operational standards
• Ensure compliance with privacy, security, and data governance requirements
• Lead and mentor a team of contractors responsible for event systems, registration operations, attendee technology, and platform administration
• Build a culture of innovation, accountability, and continuous improvement
• Manage budgets, vendor relationships, and technology investments

Requirements

• 12+ years of experience in event technology, marketing technology, digital experience, marketing operations, or related disciplines
• Experience leading technology strategy for large-scale B2B event portfolios
• Experience with event technology platforms and ecosystem architecture
• Experience integrating event platforms with Salesforce, Iterable, marketing automation, CRM, and analytics systems
• Experience influencing cross-functional leaders and driving organizational change
• Experience managing external vendors and technology investments
• Experience leveraging AI technologies to improve customer engagement, personalization, operational efficiency, or event experiences
• Experience with platforms such as Swoogo, Cvent, RainFocus, Jifflenow, Salesforce, Marketo, HubSpot, Zoom Events, ON24, or similar technologies
• Experience with mobile app platforms such as Amego, Eventbase, EventMobi, or similar technologies
• Experience building data strategies and measurement frameworks for executive audiences
• Experience supporting global event portfolios across multiple regions
• Experience leading teams through digital transformation initiatives
• Strong executive communication and stakeholder management skills
• Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Skills

• Event Technology
• Marketing Technology
• Digital Experience
• Marketing Operations
• AI
• Customer Engagement
• Personalization
• Data Strategy
• Measurement Frameworks
• Executive Communication
• Stakeholder Management

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• 12+ years of experience

Salary/Compensations

• California: $164,700.00 - $266,000.00 base salary
• Illinois, Colorado, Massachusetts and Minnesota: $158,300.00 - $223,625.00 base salary
• Washington, Maryland, New Jersey and New York (including NYC metro area): $158,300.00 - $232,575.00 base salary

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following:
• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

About the Company

• Docusign brings agreements to life.
• Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives.
• With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents.
• Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Equal Opportunity

• It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive.
• We encourage great talent who bring a range of perspectives to apply for our open positions.
• Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach.
• We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.