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About the Role

We are seeking an innovative and strategic Employer Branding expert to enhance Adobe's brand as an employer of choice across EMEA countries. The ideal candidate will understand talent acquisition, develop regional employer brand strategy, and use data to create talent marketing programs that bring the Adobe story to life. This role is for a creative, analytical problem solver and storyteller who will contribute to scaling talent pipelines and building brand affinity.

Responsibilities

Evolve the EMEA employer brand strategy across 22 countries, balancing regional consistency with local market relevance.
Leverage AI-powered tools for insight generation, content creation, and campaign execution.
Define and activate Adobe's Employee Value Proposition (EVP) for university, experienced, and executive talent audiences.
Own the end-to-end regional social content strategy, including content pillars, channel mix, publishing cadence, and performance measurement.
Develop audience-led narratives informed by talent insights to support pipeline generation across organic and paid channels.
Lead full-funnel talent marketing campaigns from awareness to conversion, including programmatic and paid media.
Manage campaign budgets, channel strategy, and measurement.
Conceive and deliver candidate and employee activations to support hiring goals.
Build reporting frameworks connecting campaign performance to hiring outcomes.
Translate data into actionable insights and provide competitive intelligence.
Optimize Adobe's careers content for modern discovery channels, search, LLMs, and AI-powered tools.
Act as a strategic advisor to TA leaders, partners, and sourcers.
Manage external agencies and media partners, ensuring accountability for performance and brand objectives.

Requirements

Proven work experience as a talent marketer or employer branding expert.
Solid understanding of the recruitment process and candidate journey.
Experience conducting market and persona research.
Proven track record executing digital marketing strategies and asset/content creation (content marketing, email marketing, social media marketing).
Demonstrated experience owning a regional or multi-market social content strategy.
Experience designing or running employee advocacy programs.
Comfortable using AI tools for content creation, insight generation, campaign optimization, or workflow efficiency.
Ability to effectively collaborate with functional teams and external partners.
Strong leadership and consulting abilities.
Passionate about building a diverse and inclusive culture.
Exceptional communication and storytelling/writing skills.
Experience using Adobe's creative software and Microsoft PowerPoint, Word, and Excel.
Acute attention to detail with a high bar for quality.

Skills

Talent Marketing
Employer Branding
AI Tools
Content Creation
Campaign Execution
Social Media Marketing
Employee Value Proposition (EVP)
Data Analysis
SEO
Leadership
Consulting
Communication
Storytelling
Adobe Creative Software
Microsoft PowerPoint
Microsoft Word
Microsoft Excel

Location

EMEA

Work Type

Full-time

Experience Level

Expert

Benefits

Comprehensive benefits programs

About the Company

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity, and personalized customer experiences.
Adobe's industry-leading offerings enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
We're on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
At Adobe, we believe that great ideas can come from anywhere in the organization.
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.
Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world.
You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
If you’re looking to make an impact, Adobe's the place for you.
Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
There's more than meets the eye when it comes to Adobe.

Equal Opportunity

Adobe is proud to be an Equal Employment Opportunity employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
Adobe aims to make our Careers website and recruiting process accessible to any and all users.
Adobe is proud to be an Equal Employment Opportunity employer.
We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.
Adobe aims to make Adobe.com accessible to any and all users.