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About the Role
The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing CCTM brands to life in Europe through world-class creativity, culture-shaping experiences, and breakthrough consumer engagement. This role leads end-to-end brand experiences and campaigns across more than 40 markets, blending creative craft, cultural awareness, digital fluency, and collaboration.
Responsibilities
- Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
- Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
- Own and evolve the articulation of brand narratives across the full consumer journey.
- Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
- Serve as the key European creative point of contact with Global creative teams.
- Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
- Lead and challenge agency partners through the creative development process to deliver high-quality, distinctive, and digitally forward work.
- Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches.
- Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
- Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence.
- Facilitate sharing of learnings, creative benchmarks, and innovation across markets to raise the overall creative bar.
- Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively.
- Partner with markets to ensure creative work is adapted with cultural intelligence.
- Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints.
- Evaluate creative work using pre-testing, in-market performance data, and post-campaign analysis.
- Leverage data, analytics, and audience insight tools to inform creative choices and optimize full-funnel impact.
- Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network.
- Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling.
- Help foster a strong, connected creative community across European markets, Global teams, and agency partners.
Requirements
- Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
- 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
- Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets.
- Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
- Experience working closely with world‑class creative agencies and multi‑market stakeholders.
- Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
- Excellent communication, storytelling, and conceptual thinking skills.
- Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment.
- Passion for culture, creativity, and innovation.
- FMCG or beverage experience preferred but not required.
Skills
- Creative Strategy
- Brand Storytelling
- Content Development
- Integrated Marketing
- Creative Agency Leadership
- Consumer Insight
- Cultural Awareness
- Digital Fluency
- Collaboration
- Digital Behaviors
- Social Storytelling
- Emerging Creative Formats
- Communication
- Conceptual Thinking
- Innovation
Location
- London, United Kingdom
Work Type
- Full-time
Experience Level
- 10-12+ years
Education Level
- Bachelor's degree
Benefits
- Opportunity to shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
- Opportunity to influence high-visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
- Work at the center of a highly connected European and Global creative ecosystem.
- Access leading agencies, creative partners, tools, and best practices from across The Coca-Cola Company.
- Growth opportunities
- Exceptional benefits
- Opportunity to be part of the world’s most recognized brands.
About the Company
- The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries and territories.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.
- We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
- We are looking for top talent that has a passion for innovation and wants to be part of a world class organization.
- We believe that individuals are ingenious and that it is our job at The Coca-Cola Company to support and funnel our employee’s expertise and enthusiasm to propel our business to new levels of innovation.
- Our goal is to embolden the power of our people to drive our brand growth through to the next century.