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About the Role

Dentsu Gaming is seeking a performance-focused, data-fluent leader to manage user acquisition and analytics for their gaming client portfolio. This role will drive player growth through paid campaigns and build the data infrastructure to optimize the player journey, acting as a key link between campaign execution and strategic decision-making.

Responsibilities

• Own end-to-end UA strategy across global gaming titles and markets.
• Manage multi-million budgets across social, SDK networks, DSPs, Apple Search Ads, and creator ecosystems.
• Define testing roadmaps, scaling methodologies, and channel mix for launches and live titles.
• Build and manage dashboards tracking campaign KPIs across network, audience, and market levels.
• Use SQL, BI tools, and visualization platforms to surface actionable insights.
• Develop performance models to guide investment decisions and support client-ready reporting.
• Conduct ongoing research into gaming trends, audience behaviors, and competitor activity.
• Translate findings into segmentation frameworks and go-to-market strategy inputs.
• Design and run A/B tests across creatives, formats, and messaging.
• Partner with Creative teams to ensure assets meet platform requirements and maximize conversion.
• Act as the bridge between Analytics, Creative, Media, and Account teams.
• Work with Product to ensure proper UA and tracking setup for new titles and feature releases.
• Contribute data-driven insights to client pitches and strategic presentations.
• Nurture relationships with major advertising partners to unlock testing opportunities.
• Implement and evaluate marketing mix modeling approaches to measure cross-channel impact.
• Provide knowledge on programmatic buying strategy across DSPs, including private marketplace access.
• Build the business case for incrementality testing and MMM adoption.

Requirements

• Several years in User Acquisition, performance marketing, or data/analytics.
• Proven track record across multi-channel User Acquisition portfolios.
• Gaming, digital marketing or media experience.
• Experience supporting or leading global campaigns.
• Experienced in MMP’s: AppsFlyer, Adjust or Singular.
• Expertise in supporting or leading global campaigns.

Skills

• User Acquisition
• Performance Marketing
• Data Analytics
• SQL
• BI tools
• Tableau
• Power BI
• Marketing Mix Modelling (MMM)
• Programmatic buying strategy
• AppsFlyer
• Adjust
• Singular

Location

• London

Work Type

• Flexible working arrangements
• Full time
• Permanent

Experience Level

• Lead

Benefits

• Competitive salary
• Tailorable benefits package

About the Company

• Dentsu is an integrated growth and transformation partner to the world’s leading organizations.
• Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions.
• Has a proven track record of nurturing and developing innovations.
• Combines the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
• Delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative.
• Has a business transformation (BX) mindset that pushes the boundaries of transformation and sustainable growth for brands, people and society.
• dentsu Gaming leverages deep cultural understanding and history of innovation to create impactful gaming marketing and media strategies.
• Has a global network and strategic partnerships with industry giants like Roblox, Sony, Nintendo, Namco Bandai, Overwolf, and Anzu.
• Helps brands authentically engage with the gaming community.
• Expertise spans in-game advertising, branded integrations, and the development of original games.
• Positioned as leaders in the rapidly evolving gaming industry, as well as pioneers in media.
• For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.
• Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.
• Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients.
• Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
• Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual.
• We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.
• Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles.
• If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.