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About the Role

This role is central to Braze's transition to a partner-first model, acting as the key liaison between the Partnerships team and the broader Go-To-Market (GTM) organization. The Manager, Partner Enablement will ensure GTM teams possess the necessary knowledge, tools, and confidence to effectively engage with partners and drive business results. This position owns the complete partner enablement strategy for the field, from onboarding new resellers to equipping the GTM organization with the resources needed for a partner-first approach.

Responsibilities

Own the end-to-end reseller onboarding experience, adapting and scaling existing programs for a reseller audience.
Enable new channel partners to quickly ramp on Braze’s platform, value proposition, go-to-market motion, and rules of engagement.
Ensure resellers are embedded into ongoing enablement programs, including product updates, sales methodology training, and campaign launches.
Build and maintain the Reseller Enablement Playbook, providing guidance on how partners sell, position, co-sell, and service Braze.
Partner with the Channel team to support reseller activation in existing and new markets with tailored enablement assets and programs.
Develop and track enablement metrics, such as adoption and certification completion, to continuously improve program effectiveness.
Serve as the single point of accountability for partner enablement across all non-delivery partner types.
Connect initiatives to deliver a cohesive, partner-first enablement strategy for the field.
Design and embed role-specific partner rules of engagement into daily field operations.
Build enablement programs to help the GTM organization understand how to co-sell alongside Technology partners and leverage Marketplace channels.
Establish a consistent operating rhythm with Partnerships and GTM leaders to surface enablement needs, track adoption, and report on program impact.
Audit and synthesize the landscape of partner enablement initiatives across Channel, Technology, and Marketplace pillars.
Identify gaps and prioritize efforts to maximize field impact.
Collaborate with GTM Enablement to integrate partner content into core enablement programs.
Build and curate enablement content, including training modules, battlecards, and partner engagement guides.
Maintain and improve partner enablement assets in Seismic.
Partner with Braze’s Learning Team to make relevant GTM enablement content available to the Delivery Partner ecosystem.

Requirements

3+ years of combined experience in Partner Enablement, Sales Enablement, Channel Management, or GTM roles.
At least 3 years specifically focused on partner or channel ecosystems.
Deep understanding of how channel and technology partner ecosystems operate.
Proven track record of building partner-facing and field-facing enablement programs from the ground up.
Strong systems thinker capable of connecting dots across multiple workstreams.
Exceptional stakeholder management skills, with the ability to influence and align senior leaders.
Experience driving organizational change and adoption.
Data-driven approach to measuring enablement effectiveness.
Excellent communication and presentation skills.
Experience with LMS and CMS platforms (Seismic experience strongly preferred).

Skills

Partner Enablement
Sales Enablement
Channel Management
Go-To-Market (GTM) Strategy
Partner Ecosystems
Co-sell Motions
Reseller Economics
Partner Onboarding
Rules of Engagement
Playbook Development
Certification Programs
Onboarding Curricula
Systems Thinking
Stakeholder Management
Organizational Change Management
Data Analysis
KPI Definition
Communication
Presentation Skills
LMS Platforms
CMS Platforms
Seismic

Location

New York
Austin
Berlin
Bucharest
Chicago
Dubai
Jakarta
London
Paris
San Francisco
São Paulo
Singapore
Seoul
Sydney
Tokyo

Work Type

Hybrid

Experience Level

3+ years of experience

Benefits

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About the Company

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts.
Named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
Named a 2026 Best Places to Work by Built In.
Named a 2025 America’s Greenest Companies by Newsweek.
Named a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
Proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

Equal Opportunity

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
If this sounds familiar, we encourage you to apply, as we'd love to meet you.