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About the Role

The Brand Manager is responsible for driving the strategic direction and execution of high-impact marketing campaigns and tactics, using deep consumer insights to drive brand growth. This role focuses on developing and delivering innovative programs that reach new audiences and result in strong commercial growth and customer loyalty. The Brand Manager must possess a "Consumer, Trade & Brand" mindset, effectively aligning broader business priorities with localized plans. Success requires a leader who can influence internal and external stakeholders and collaborate across functions to bring complex strategies to life.

Responsibilities

Collaborate with the Head of Brand, Regional teams, and International HQ to align strategies, share insights, and scale global learnings locally.
Ensure the brand is always premium, functional, and credible, maintaining consistency and effective communication of best practices.
Play a lead role in developing and implementing the annual business plan, ensuring alignment of the Global brand direction with local objectives.
Identify and manage high-value business partnerships that deliver mutual value and authentic brand integration.
Partner with and coach internal teams on how to approach and solve key challenges and opportunities with the brand.
Demonstrate exceptional budget management by overseeing significant marketing spend with precision, ensuring optimal ROI and disciplined allocation.
Work closely with the On & Off Premise account team to understand their key challenges and opportunities and provide strategic recommendations for brand-led tactics.
Partner with Trade Marketing to execute high-impact retail marketing activity that leads the category.
Act as a catalyst for ideas between Marketing and Sales, challenging current practices to drive growth and differentiation.
Adapt communication of ideas to support the sales team in selling ideas to customers.
Identify and leverage key consumer and market insights to develop category-leading, creative campaign concepts.
Work with external partners to strengthen the brand in market through premium execution and credible brand integration.
Synthesize retail and consumer needs with Trade Marketing and Sales to shape annual brand strategies and campaign activation.
Lead effective and accurate 360 campaign management, maintaining a premium brand experience across all touchpoints.
Leverage global campaigns and partnership opportunities, optimizing local integration.
Lead cross-functional teams in the end-to-end management of projects, ensuring seamless delivery.
Direct creative and media agencies through the briefing, feedback, and execution phases.
Analyze and report on campaign and media performance with internal stakeholders to drive continuous improvement.

Requirements

Tertiary educated, ideally in Marketing, Business or Events
Roughly 5 - 10 years of relevant Marketing and Brand Management experience, previously working at a Brand Manager level
Strong leader who thrives in an entrepreneurial environment
Exceptional project management skills
Experienced in leading the implementation of process/structure to optimize output
Creative thinker and innovator, having led a program from ideation to execution
Expert communication and presentation skills, able to influence a room, and manage multiple competing priorities
Proven Microsoft Excel & PowerPoint skills

Skills

Marketing
Brand Management
Project Management
Budget Management
Strategic Thinking
Consumer Insights
Stakeholder Management
Collaboration
Communication
Presentation Skills
Microsoft Excel
Microsoft PowerPoint

Location

Australia

Work Type

Full-time
Permanent

Experience Level

5-10 years

Education Level

Tertiary educated

About the Company

In 1987, Red Bull created and has led the Energy Drinks category. Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum to use talent and passion, to develop & grow and make an impact through its purpose of giving wings to people & ideas.