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About the Role

The Marketing Director leads The Gathering Spot's Marketing & Communications Department, overseeing execution of marketing projects and driving strategic vision to enhance member engagement, program attendance, membership applications, and brand voice through relevant content.

Responsibilities

• Strategic planning and execution of marketing initiatives to drive membership growth, retention, event activation, and brand engagement.
• Tracking execution of deliverables across the Marketing & Communications Department.
• Leading, developing, and monitoring the brand and voice of The Gathering Spot.
• Approving all marketing and communications assets and deliverables.
• Leading the member communications schedule, including strategy for member storytelling and highlighting member events, recognition moments, and community milestones.
• Building and managing the cultural calendar, identifying opportunities for TGS to engage in cultural conversations and developing brand-aligned content.
• Serving as a cross-departmental liaison for marketing and communications initiatives.
• Managing direct reports: Social Media Manager and Communications Manager.
• Managing contractors and vendors, including graphic designers, department admins, photographers, and videographers.
• Partnering with Membership Recruitment on top-of-funnel content and campaigns to drive qualified applications.
• Partnering with Programming and Member Events on event marketing and post-event content to drive attendance.
• Owning Marketing KPIs and reporting performance against them to leadership.
• Measuring new member applications driven by marketing channels.
• Measuring marketing's contribution to member program and event attendance.
• Measuring marketing's contribution to club attendance and visit frequency.
• Monitoring member engagement with marketing communications, including email open rates, click-through rates, and feedback on storytelling content.
• Monitoring social media performance against algorithm benchmarks.
• Ensuring on-time delivery of marketing and communications deliverables.
• Measuring cross-functional satisfaction with marketing partnership through quarterly check-ins.

Requirements

• 7+ years of marketing and communications experience, ideally including hospitality, membership, lifestyle brands, or media companies.
• Direct experience managing and developing a marketing and communications team.
• Sharp cultural instincts and judgment for brand engagement in current conversations.
• Demonstrated experience in member or community-driven storytelling.
• Track record of running a marketing function that drove measurable business outcomes (member acquisition, retention, ticket sales, event attendance).
• Ability to balance multiple projects, deliverables, and timelines simultaneously.
• Ability to lead and manage a team of marketing creatives, tracking timelines and deliverables.
• Ability to work well with a team and collaborate effectively.
• Ability to work well under pressure and with quick turnaround.
• Strong written communication skills.
• Strong understanding of data-driven marketing decision making and analysis, including current understanding of social platform algorithm trends.
• Flexibility to be available outside of typical work hours, including evenings and weekends during major events and brand moments.
• Comfort in a fast-moving, owner-led business.

Skills

• Marketing
• Communications
• Strategic Planning
• Brand Management
• Content Creation
• Social Media Management
• Event Marketing
• Data Analysis
• Team Leadership
• Vendor Management
• Cross-functional Collaboration
• Written Communication

Location

• N/A

Work Type

• N/A

Experience Level

• 7+ years

About the Company

• The Gathering Spot sits at the intersection of culture and community.
• TGS highlights members' stories, wins, work, and events.

Equal Opportunity

• The Gathering Spot is an Equal Opportunity Employer.
• All aspects of employment will be based on merit, competence, performance, and business needs.
• We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.