Trade Marketing Analyst at Opella | JPN | Rezi

Trade Marketing Analyst at Opella

Trade Marketing Analyst

Opella · JPN

1 months ago

Trade Marketing Analyst

Opella · JPN

a month ago
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About the Role

This role supports Sales through data analysis to drive category and customer growth, with a specific focus on key accounts, particularly drug stores. The position involves leveraging promotional activities, in-store sales, POSM, and competitive analysis to enhance market execution and contribute to brand and channel strategies.

Responsibilities

  • Support Sales through market, customer, category, and sales data analysis
  • Drive category and customer growth, especially for key drugstore accounts
  • Leverage promotional activities, in-store sales, POSM, and competitive analysis to strengthen market execution
  • Participate in the formulation of brand and channel strategies to support business growth
  • Support the planning and implementation of sales promotion measures that contribute to sales improvement
  • Work closely with Sales to support business negotiations and strategic proposals for each customer
  • Collaborate with Marketing, Supply Chain, Finance, Data Solutions, and other internal teams to plan and execute commercial plans
  • Align sales strategies across functions to contribute to overall business growth
  • Identify issues in sales activities and promote cross-functional problem solving
  • Work with Sales and Revenue Growth Management teams to incorporate integrated category plans into sales floor execution and tracking
  • Support monthly and annual business cycles and Sales Execution Plans
  • Support category management with strategic accounts based on market trends, consumer needs, and customer data analysis
  • Support action plans to promote Joint Business Plans with key customers
  • Develop selling stories and sales promotion measures that meet customer needs
  • Provide market and sales data analysis to support sales strategy decision-making
  • Prepare business meeting materials and insights to increase negotiation success
  • Participate in monthly and annual business cycles and provide Customer Hub insights to Sales and Marketing teams
  • Collaborate with Sales representatives on JBP direction alignment and action plans with strategic customers
  • Represent the Sales perspective in new product development projects and internal infrastructure development
  • Analyze brand go-to-market strategy from a Sales perspective and suggest more effective approaches
  • Monitor and promote strategic plan execution, including business negotiations, new product distribution, distribution inventory optimization, and internal inventory clearance

Requirements

  • Native / fluent Japanese
  • Around 5+ years of relevant experience in Trade Marketing, Category Management, Customer Marketing, Sales Strategy, Sales Planning, Commercial Planning, or Key Account Management
  • B2C consumer goods experience
  • Experience supporting Sales through data analysis, selling stories, promotion planning, customer materials, or JBP / account planning
  • Ability to analyze market, customer, category, and sales data and translate insights into business actions
  • Strong stakeholder management and communication skills
  • Hands-on, proactive mindset with ability to work in an environment where processes are still being improved
  • FMCG, OTC / consumer healthcare, cosmetics, beauty, food, beverage, personal care, or household goods background
  • Drugstore / retail channel experience
  • POS, sell-out, sell-in, market data, or promotion effectiveness analysis experience
  • Experience working with Sales, Marketing, Revenue Growth Management, Supply Chain, Finance, or Data / Analytics teams
  • Business English preferred, but not mandatory
  • Beginner conversational English is acceptable if the candidate has strong category management / trade marketing / B2C commercial experience

Skills

  • Data analysis
  • Category growth
  • Customer growth
  • Market execution
  • Brand strategy
  • Channel strategy
  • Sales promotion
  • Business negotiations
  • Strategic proposals
  • Commercial planning
  • Sales strategy alignment
  • Problem solving
  • Integrated category plans
  • Selling stories
  • Stakeholder management
  • Communication

Experience Level

  • Around 5+ years of relevant experience

About the Company

  • Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
  • Our mission is to bring health in people’s hands by making self-care as simple as it should be.
  • At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers.
  • Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.
  • B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet.
  • Find out more about our mission at www.opella.com.