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About the Role

We are looking for a smart, culturally attuned bilingual community manager to own the social media voice of a luxury automotive brand. You will be on the front lines of social engagement: managing conversations, building communities, and ensuring the brand is represented authentically, quickly, and in a truly engaging way. It's not enough to reply to comments. You will need to identify opportunities for the brand to join conversations, understanding emerging opinions, and using community insights to shape content and strategies, as well as creating responses that make the audience feel heard. You must know when to be funny, when to help, and when to escalate.

Responsibilities

Manage day-to-day community engagement across multiple social media platforms, responding to comments, DMs, and mentions quickly and expertly using the brand voice.
Embody the brand voice and tone on social media in all interactions, adapting to different platforms and contexts while remaining consistent and authentic.
Monitor brand mentions, sentiment, and relevant conversations. Use community insights to shape content, strategies, and client recommendations.
Identify and escalate potential issues, negative sentiment, or crisis situations according to established protocols. Exercise sound judgment on when and how to respond.
Identify opportunities for the brand to join trending conversations relevant to current events or respond to cultural moments authentically.
Contribute to community performance reports by tracking engagement data, sentiment trends, and notable interactions. Begin surfacing observations and recommendations.
Work closely with content creators, strategists, and the social media team to ensure community activities align with the content calendar and social media strategy.

Requirements

Experience in community management or a social media engagement role, ideally within an agency.
Fluency in both spoken and written French and English.
Proven ability to write compelling copy that adheres to brand voice across multiple platforms.
Strong understanding of social listening tools and community management platforms (Sprinklr, Brandwatch, or similar).
Good communication and interpersonal skills.
Experience managing engagement for well-known brands.
Understanding of crisis and issue management protocols.
Experience with automotive clients is a plus but not essential.
A degree will help us understand your background and perspective.

Skills

Community Management
Social Media Engagement
Brand Voice
Social Listening
Content Strategy
Crisis Management
Communication
Interpersonal Skills

Education Level

Degree

Salary/Compensations

$45,000—$95,000 CAD

About the Company

VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth. VML is recognized for its innovative and award-winning work that puts people first for its premier client partners, such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by The Forrester WaveMC reports as a leader among service providers, marketing and creative content, commercial services, global digital experience services, global marketing services, and most recently, marketing measurement and optimization services. In addition, VML's specialized network, VML Health, is one of the largest and most award-winning life sciences agencies in the world. VML's international network is powered by 26,000 talented people in over 55 countries, with offices in cities including Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted partner for the world's most recognized brands. We combine media intelligence and cutting-edge data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise in each of our businesses, all powered by our exceptional talent and our agency marketing platform, WPP Open, to help our clients navigate change, seize new opportunities, and achieve transformative growth. For more information, visit WPP.com.

Equal Opportunity

At VML, we are committed to fostering an inclusive, stimulating work environment that also allows for career advancement. Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond. Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction. When you click 'Submit,' the information you provide below will be sent to VML. Before you proceed with submission, we think it's a good idea to read our recruitment privacy policy. It explains how we use your personal information when you apply for a position with our company, as well as detailing how you can update or delete the information you have provided us.