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About the Role
Smosh is seeking a Design Director to lead the visual identity of the Smosh brand across all channels, including Smosh, Smosh Pit, Smosh Games, Smosh Cast, and Smosh ALike. This role balances hands-on design work with creative direction and team management, reporting to the Senior Director of Marketing.
Responsibilities
- Lead creation of pitch decks, marketing assets, and internal presentations.
- Oversee merchandise design initiatives and support the merchandise designer.
- Design and direct concepts for tentpole events, live shows, and channel rebrands.
- Maintain and evolve visual identity across YouTube channels, live shows, merch, and social content.
- Participate in production planning to identify graphic and branding needs.
- Present and pitch creative concepts to executives.
- Manage the design team, including Senior Graphic Designer, Graphic Designer, and Senior Motion Graphics Designer.
- Conduct performance reviews, provide mentorship, and encourage skill development.
- Prioritize, delegate, and oversee incoming graphic requests and project timelines.
- Execute hands-on design tasks when necessary.
- Develop scalable design systems, templates, and workflows.
- Oversee motion graphics and VFX in partnership with post-production.
- Collaborate with producers, directors, social, and marketing teams.
- Lead thumbnail strategy to optimize packaging and audience engagement.
- Maintain and organize the graphics library.
Requirements
- Creative vision and innovation skills.
- Strong management and team development experience.
- Ability to balance leadership with practical design work.
- Collaborative mindset for working with cross-functional teams.
- Strategic vision for brand initiatives and business goals.
Skills
- Adobe Illustrator
- Adobe Photoshop
- Motion graphics tools
- Creative direction
- Team management
- Project management
- Brand strategy
- Visual design