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About the Role

Expedia Group Advertising is a fast-growing media business seeking a seasoned Product Marketing Manager to lead product marketing for its measurement and reporting solutions. This role involves translating complex measurement capabilities into compelling narratives and go-to-market plans to drive adoption and revenue, helping advertisers understand campaign impact and make smarter investment decisions.

Responsibilities

• Lead product marketing for a portfolio of measurement and reporting tools and capabilities.
• Develop a deep understanding of advertisers and partner with product and analytics teams to influence the roadmap.
• Define clear problem statements, value propositions, and success metrics for new and existing measurement features.
• Create crisp positioning and messaging that differentiates Expedia Group Advertising’s measurement solutions.
• Translate complex metrics and methodologies into advertiser-friendly narratives, visuals, and proof points.
• Craft a clear and compelling story for how advertisers can measure success across the full-funnel portfolio of solutions.
• Own go-to-market strategy and execution for launches and enhancements.
• Build and maintain omnichannel assets for cross-functional teams.
• Collaborate with Partner Marketing, Public Relations, and Commercial teams to integrate measurement messaging into broader programs.

Requirements

• 5-8+ years in product marketing in B2B, ad tech, or data environments.
• Demonstrated experience launching and scaling complex, technical products or features.
• Deep understanding of advertiser goals, campaign optimization, measurement frameworks (CTR, ROAS, CPC, etc.), and the value exchange between publishers and advertisers.
• Proven ability to drive end-to-end go-to-market motions across large, cross-functional working groups.
• Strong written and verbal communication skills, with experience crafting messaging and making presentations to senior stakeholders.
• Comfortable making decisions and driving progress in ambiguous environments.
• Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.

Skills

• Product marketing
• B2B marketing
• Ad tech
• Data environments
• Go-to-market strategy
• Messaging development
• Cross-functional collaboration
• Communication skills
• Presentation skills

Location

• Chicago
• Austin

Work Type

• Flexible work model

Experience Level

• 5-8+ years

Salary/Compensations

• Chicago: $104,000.00 to $145,500.00 (potential to $166,500.00)
• Austin: $110,500.00 to $155,000.00 (potential to $177,000.00)

Benefits

• Medical/dental/vision
• Paid time off
• Employee Assistance Program
• Wellness & travel reimbursement
• Travel discounts
• International Airlines Travel Agent (IATAN) membership

About the Company

• Expedia Group brands power global travel for everyone, everywhere, designing cutting-edge tech to make travel smoother and more memorable, and creating groundbreaking solutions for partners.
• Expedia Group powers travel for everyone, everywhere through its global platform, driven by the core belief that travel is a force for good.
• Expedia Group provides industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
• Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

Equal Opportunity

• Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
• This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.