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About the Role

As Technical Communications Manager at Sonar, you will translate deep product expertise into compelling public narratives. This role is for someone who understands software development, has product marketing experience, and wants to shape Sonar's narrative through marketing campaigns, brand, and communications.

Responsibilities

• Own Product Storytelling: Serve as the primary communications owner for product-related narratives.
• Partner closely with technical PMMs to translate product launches, feature updates, and technical differentiation into stories that resonate with developer and technical buyer audiences.
• Bridge PMM and Communications: Act as the connective link between product marketing and the broader communications function.
• Ensure that technical depth and product context flow seamlessly into PR, social, internal communications, and brand content.
• Campaign-Minded Execution: Develop and execute integrated communications campaigns that map to the full customer journey.
• Think beyond individual assets to the arc of how a message builds over time.
• Community Engagement: Build and deepen Sonar's presence in developer communities, technical forums, and open-source ecosystems.
• Understand how trust is earned in these spaces and what it takes to show up with credibility.
• Social Media & Technical Voice: Support and contribute to our social media presence with content that speaks authentically to technical audiences.
• Bring an AI-first approach to content development, with a clear understanding of how LLM-first search and discoverability affect brand visibility.
• Content & Thought Leadership: Write and develop technical content — blogs, bylines, launch narratives, developer guides — that positions Sonar as an expert voice in code quality, security, and the AI-augmented development workflow.
• Performance & Measurement: Track and report on the performance of product communications and campaigns.
• Use data to optimize messaging, assess resonance with technical audiences, and demonstrate impact.

Requirements

• Hands-On AI & Development Experience: You have built with AI tools, shipped product, or worked closely enough with engineering teams that you can speak with genuine fluency about how developers think, what they care about, and what earns their trust.
• PMM Foundation: You are likely a Product Marketing Manager today — or have been recently — with a strong pull toward communications, community, writing, and social.
• Understand positioning, messaging, competitive context, and launch strategy, and you want to deploy that foundation in service of a broader communications mandate.
• Campaign Architecture: You think in arcs, not assets.
• Understand how a message evolves across the customer journey, how awareness connects to consideration, and how to design a communications program that compounds over time.
• Community Fluency: You understand developer communities — not just how to post in them, but how to contribute to them.
• Know the difference between marketing to a community and earning a place in one.
• Technical Writing & Storytelling: You can make complex things clear without dumbing them down.
• Your writing is precise, your point of view is earned, and you understand that the best technical storytelling respects the intelligence of the reader.
• AI-First Content Approach: You use AI tools as a natural part of your workflow — not as a shortcut, but as a multiplier.
• Understand how AI-generated and LLM-indexed content affects brand discoverability and you design for it.
• 5+ Years in B2B Tech: Experience working with technical brands — ideally in developer tools, security, or AI — with a track record of creating content that resonates with engineering and technical decision-maker audiences.
• Agility & Autonomy: You can manage multiple workstreams, make informed decisions independently, and collaborate across teams without needing the path to be perfectly lit.
• You are a builder.
• Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.
• All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date.
• Applications that are submitted through agencies or third party recruiters will not be considered.

Skills

• Product Storytelling
• Technical PMM collaboration
• Communications strategy
• PR
• Social media
• Internal communications
• Brand content
• Campaign development
• Customer journey mapping
• Community engagement
• Developer communities
• Technical forums
• Open-source ecosystems
• Social media content creation
• AI-first content development
• LLM-first search
• Discoverability
• Technical content writing
• Thought leadership
• Code quality
• Security
• AI-augmented development workflow
• Performance tracking
• Data analysis
• Messaging optimization
• AI tools
• Positioning
• Messaging
• Competitive context
• Launch strategy
• Campaign architecture
• Technical writing
• Storytelling
• B2B Tech
• Developer tools
• AI

Location

• Austin
• Bochum
• Dubai
• Geneva
• London
• Singapore
• Tokyo
• Washington D.C.

Work Type

• In-office culture
• Three anchor days — Mondays, Tuesdays, and Thursdays

Experience Level

• 5+ Years in B2B Tech

About the Company

• Sonar is driving the future of agent-centric software development.
• As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.
• Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software.
• Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.
• We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC).
• Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like: SonarQube, SonarQube Foundation Agent, SonarSweep & Sonar Context Augmentation.
• Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C.
• We move with a mindset we call CODE: Committed to our customers and community. Obsessed with quality. Deliberate in our decisions. Effective as one team.
• With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution.
• If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.

Equal Opportunity

• We value diversity, equity, and inclusion
• At Sonar, we believe that our diversity is our strength.
• We are a global company that values and respects different backgrounds, perspectives, and cultures.
• We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best.
• We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
• If you need any accommodation, please reach out to us at hiring@sonarsource.com.